This class was created by Brainscape user Maddy Banyard. Visit their profile to learn more about the creator.
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Maddy Banyard
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Decks in this class (11)
Week 1 - CDMP/Segmentation strategies
What are the three issues of the ...,
What is symbolic value 2,
What is concreate value 3
11
cards
Week 2 - Individual decision making
What are the different targeting ...,
Behavioural micro targeting 2,
Differentiated marketing 3
28
cards
Week 3 Perception Learning and Memory
What are the three steps of the p...,
What is perceptual vigilance 2,
What is adaption 3
13
cards
Week 4
What is learning 1,
What are behavioural learning the...,
What is classical conditioning 3
24
cards
Week 5 - Personality, consumer behaviour
What is fredian theory 1,
What is neo freduian theory 2,
What is trait theory 3
38
cards
Week 6 - Attitude formation and attitude change
What are the three things that at...,
What are the four functions of at...,
What is the utilitarian function 3
17
cards
Week 8 - Reference group
What are reference groups 1,
What is self identity theory 2,
What are in groups and out groups 3
37
cards
Week 9 - Family and Culture
What is an extended family 1,
What is a nuclear family 2,
What is the sandwhich generation 3
33
cards
Week 10 - Income and social class
What are the four money profiles 1,
What is the economic theory of li...,
What does lifestyle represent 3
27
cards
Week 11 - Culture, Consumption and Innovation
What is consumer culture theory 1,
What are the three functional are...,
What are enacted norms 3
27
cards
Week 12 - Ethics, dark side of consumer behaviour
What is marketspace 1,
What is consumerspace 2,
What is consumer activism 3
19
cards
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MARK 202
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