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By:
Alex Nguyen
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Decks in this class (14)
Ch. 1 - Intro to Marketing
Need,
Want,
True or false consumers always kn...
25
cards
Ch. 2 - The Marketing Environment
Marketing environment,
Swot analysis,
What functions does a swot analys...
22
cards
Ch. 3 - Consumer Behaviour
What are the three types of custo...,
Final consumers,
Black box of the consumer
65
cards
Ch. 5 - Business to Business Behaviour
What are the similarities between...,
What are the differences between ...,
Straight buy
5
cards
Ch. 6 - Segmentation, Targeting, and Positioning
Why is there so much variety in t...,
What was howard moskowitz s contr...,
Market segmentation
33
cards
Ch. 7 - Product and Brands
Product,
What are the 3 product levels,
Core product core customer value
47
cards
Ch. 8 - New Product Development
In legal terms how long is a prod...,
What is a new product from a comp...,
What is a new product from a cons...
32
cards
Ch. 12 & 13 - Integrated Marketing Communications (IMC)
How do companies communicate to c...,
What challenges do companies face...,
Traditional marketing
48
cards
Ch. 9 - Pricing
Price,
What differentiates price from th...,
Internal factors influencing pricing
41
cards
Ch. 10, 11 - Marketing Channels & Retailing
Test,
Supply chain,
What happens when there is a supp...
50
cards
Ch. 15 - Strategic Marketing
What are the 4 steps to strategic...,
What are the 4 steps to strategic...,
Mission statement
20
cards
Ch. 4 - Market Research
Market research,
Why do companies perform market r...,
Market research process
42
cards
Ch. 14 - Customer Relationship Management
Customer relationship management,
How can companies ensure high cus...,
Customer perceived value
11
cards
Ethics, Social Marketing, Corporate Social Responsibility
Ethics,
What are the different components...,
Societal culture and norms
22
cards
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MARK 301
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