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Pauline Nguyen
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Decks in this class (14)
CH01 Steps in Creating Marketing Insights and the Growing Role of Marketing Analytics
What is a hypothesis 1,
Marketing research plays two key ...,
What is exploratory research 3
70
cards
CH02 Secondary Data: A Potential Big Data Input
Secondary data defined 1,
Primary data defined 2,
What are the 2 basic sources of s...
16
cards
CH10 Marketing Analysis
Define structured data 1,
Define unstructured data 2,
What is marketing analytics 3
40
cards
CH03 Measurement to Build Marketing Insights
What is a measurement 1,
What is a rule 2,
What are the steps in the measure...
62
cards
CH04 Acquiring Data Via a Questionnaire
Define a questionnaire or data ac...,
Why are the wording and sequence ...,
Define the questionnaire s pivota...
44
cards
CH05 Sample Design
Define sampling 1,
What is the main goal of sampling 2,
What is the key to making accurat...
69
cards
CH06 Traditional Survey Research
Define survey research 1,
Why do decision makers like surve...,
Which 2 major types of error may ...
40
cards
CH08 Online Marketing Research: The Growth of Mobile and Social Media Research
What role can secondary data play...,
How can the internet be used for ...,
Why is providing a static list of...
45
cards
CH12 Data Processing and Basic Data Analysis
What are the steps in the data an...,
What is the purpose of step 1 in ...,
Define validation 3
42
cards
CH07 Qualitative Research
Define qualitative research 1,
Define quantitative research 2,
Although expenditures on qualitat...
45
cards
CH09 Primary Data Collection: Observation
Define observation research 1,
What are some examples of observa...,
What 2 conditions must be satisfi...
35
cards
CH11 Experimentation & Test Markets
Define an experiment 1,
What is the purpose of experiment...,
What is causal research 3
33
cards
CH13 Statistical Testing of Differences
What are the 3 important concepts...,
This chapter covers different app...,
What is a hypothesis in the conte...
19
cards
CH14 Relationships/More Powerful Statistical Methods
What are bivariate analyses used ...,
Define an independent variable 2,
What is the dependent variable 3
9
cards
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MARK 302
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