This class was created by Brainscape user Pauline Nguyen. Visit their profile to learn more about the creator.
By:
Pauline Nguyen
- decks
- flashcards
- learners
Decks in this class (14)
CH01 Steps in Creating Marketing Insights and the Growing Role of Marketing Analytics
Hypothesis,
Marketing research plays two key ...,
What are experience surveys
70
cards
CH02 Secondary Data: A Potential Big Data Input
Secondary data defined,
Primary data defined,
What are the 2 basic sources of s...
16
cards
CH10 Marketing Analysis
Define structured data,
Define unstructured data,
What is marketing analytics
40
cards
CH03 Measurement to Build Marketing Insights
What is a measurement,
What is a rule,
What are the steps in the measure...
62
cards
CH04 Acquiring Data Via a Questionnaire
Define a questionnaire or data ac...,
Why is the wording and sequence o...,
Define the questionnaire s pivota...
44
cards
CH05 Sample Design
Define sampling,
What is the main goal of sampling,
What is the key to making accurat...
69
cards
CH06 Traditional Survey Research
Define survey research,
Why do decision makers like surve...,
Which 2 major types of error may ...
40
cards
CH08 Online Marketing Research: The Growth of Mobile and Social Media Research
What role can secondary data play...,
How can the internet be used for ...,
Why is providing a static list of...
45
cards
CH12 Data Processing and Basic Data Analysis
What are the steps in the data an...,
What is the purpose of step 1 in ...,
Define validation
42
cards
CH07 Qualitative Research
Define qualitative research,
Define quantitative research,
Although expenditures on qualitat...
45
cards
CH09 Primary Data Collection: Observation
Define observation research,
What are some examples of observa...,
What 2 conditions must be satisfi...
35
cards
CH11 Experimentation & Test Markets
Define an experiment,
What is the purpose of experiment...,
What is causal research
33
cards
CH13 Statistical Testing of Differences
What are the 3 important concepts...,
This chapter covers different app...,
What is a hypothesis in the conte...
19
cards
CH14 Relationships/More Powerful Statistical Methods
Only do from pages 313 327 check ...,
Define an independent variable,
What is the dependent variable
9
cards
More about
MARK 302
- Class purpose General learning
Learn faster with Brainscape on your web, iPhone, or Android device. Study Pauline Nguyen's MARK 302 flashcards now!
How studying works.
Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.
Add your own flashcards.
Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!
What's Brainscape anyway?
Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.
We use an adaptive study algorithm that is proven to help you learn faster and remember longer....
Looking for something else?
BLW 302
- 9 decks
- 447 flashcards
- 188 learners
Decks:
Chapter 11 Book Set, Chapter 12 Book Set, Chapter 13 Book Set, And more!
PSYC 302
- 15 decks
- 902 flashcards
- 1 learners
Decks:
Introduction Quiz 1, Chapter 1 Quiz 1, Chapter 2 Quiz 1, And more!
CELL 302
- 18 decks
- 1401 flashcards
- 3 learners
Decks:
Lecture A1 A2, Lecture A3, Lecture A4, And more!
302 MEDIMAGE
- 20 decks
- 1290 flashcards
- 3 learners
Decks:
1a Head Hal Acland Videos, 1b Head Hal Worksheet, 2a Ct Head Radiology, And more!
