This class was created by Brainscape user ashley Edye. Visit their profile to learn more about the creator.
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ashley Edye
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Decks in this class (15)
Introduction
Define consumer behaviour,
Who are the 3 actors of the consu...,
What is the difference between a ...
18
cards
Perception
What is perception,
What are the steps in perception,
What is another name for a sensor...
31
cards
Learning & Memory
What is vicarious learning,
What is incidental learning,
What is classical conditioning
26
cards
Motivation & Affect
Define motivational strength,
What is drive theory,
What is expectancy theory
15
cards
The Self
Define the ideal self,
Define the actual self,
What is symbolic interactionism
7
cards
Personality, Lifestyles, & Values
0
cards
Attitudes
0
cards
*Attitude Change and Interactive Communications
What are the 6 factors that influ...,
What is elm,
What are the 2 different routes o...
24
cards
*Individual Decision Making
What attributes make a buying dec...,
What attributes make a buying dec...,
What attributes make a buying dec...
18
cards
*Buying and Disposing
What are the 2 situational effect...,
What is the physical surrounding,
What is the social surrounding
17
cards
*Group Influence & Social Media
What is a reference group,
What is an aspirational group,
What is a membership group
19
cards
*Income, Social Class, & Family Structure
What is the difference between ac...,
What are the 3 main components of...,
What are some of the problems wit...
13
cards
*Subcultures
What is an age cohort,
What is a micro culture,
What is the grey market
6
cards
*Cultural Influences on Consumer Behaviour
What were the 4 mentioned aspects...,
Define enacted norm,
What is a crescive norm
16
cards
*The Creation & Diffusion of Culture
What is a cultural gatekeeper,
What is a tastemaker,
What is reality engineering
18
cards
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Mark 310
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