This class was created by Brainscape user Reese Naumann. Visit their profile to learn more about the creator.
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Reese Naumann
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Decks in this class (11)
Retail Strategy
What are the functions of a retai...,
What are some of the top retailer...,
What are the 4ps 3
9
cards
Assortment
What is raison detre of retailers 1,
What is actually offered by retai...,
What are the options for product ...
14
cards
Retail location
What are the store types 1,
What is trading area determined by 2,
Factors to consider for choosing ...
6
cards
Store layout
How much of space should be selli...,
What are building functions 2,
What are the different options fo...
13
cards
Service management and gap model
What need consider to decide on e...,
Where does service start 2,
How to get good employees that do...
8
cards
Pricing
What is everyday low pricing edlp...,
What is high low pricing benefits 2,
What are the degrees of price dis...
14
cards
Selling and Market Research
What are the steps involved in ma...,
What do in the define the problem...,
What is the cycle of the scientif...
8
cards
Retail Mangement
Job desc vs job spec 1,
What are steps to managing employ...,
How strategy tie into structure e...
11
cards
Retail advertising
What are the 5 types of promotion...,
What consider when choosing media 2,
What are some alternate communica...
8
cards
Persuasion
What are 3 main social compliance...,
What is foot inthe door techniwue...,
What is door in the face techniqu...
6
cards
Managing Retailer
When working with retailers waht ...,
What 3 things do manufactureres w...,
What are the ways to influence ma...
8
cards
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MARK 468
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