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Decks in this class (8)
Chapter 1
What is marketing 1,
Steps of the marketing process 2,
Goal of the marketing process 3
28
cards
Chapter 2
Customer value driven marketing s...,
Market segmentation 2,
Market segment 3
14
cards
Chapter 3
Marketing environment 1,
Actors in the microenvironment 2,
Company 3
32
cards
Chapter 4
Marketing information 1,
Customer insights 2,
Big data 3
25
cards
Chapter 5
Consumer markets 1,
Consumer behaviour 2,
Consumer s perspective 3
43
cards
Chapter 6
4 major steps in creating value f...,
What are the segmentation variabl...,
Geographic segmentation 3
29
cards
Chapter 7
What is a product 1,
What is a tangible dominant good ...,
What is an intangible dominant go...
34
cards
Chapter 8
2 ways for companies to obtain ne...,
New product development process 2,
Idea generation 3
11
cards
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MARK201
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MARK 201
- 57 decks
- 1412 flashcards
- 22 learners
Decks:
11 What Is Marketing, 12 Understanding The Marketplace And Cus, 13 Designing A Customer Value Driven Mar, And more!
MARK 201 Final
- 8 decks
- 414 flashcards
- 1 learners
Decks:
Chapter 12, Chapter 13, Chapter 15, And more!
