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Markenmanagement

This class was created by Brainscape user Aline Fässler. Visit their profile to learn more about the creator.

By: Aline Fässler
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Decks in this class (9)

Bedeutung von Marken
Bedeutung fur das unternhemen,
Marke im altertum,
Marke im mittelater
15  cards
Markenschutz
Nationale marken schutz in der sc...,
Internationale marken,
Das markenrecht nach mschg verlei...
26  cards
Gastvortrag Geistiges Eigentum
Registerrechte,
Gewerblicher rechtsschutz im weit...,
Immaterialguterrechte
33  cards
Strategisches Markenmanagement
Markenportfolio,
Markenhierarchie,
Markenarchitektur
71  cards
Gastvortrag Markenentwicklung
Wie entsteht eine marke,
Der weg zur marke,
Analyse ebenen
12  cards
Operatives Markenmanagement
Branding elemente,
Neutraler markenname,
Phonetischer name
68  cards
Kunde-Marke Interaktion
Markenimage,
Markenassoziationen,
Semantisches netzwerk
34  cards
Gastvortrag Brand Research
Markenerfolg und markenerlebnisse,
Warum der aufbau und die pflege e...,
Wie formen erlebnisse die kundenb...
10  cards
Markencontrolling
Bedeutung des markenwerts,
Ansatze der markenbewertung,
Einsatzfelder der markenbewertung
16  cards

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Markenmanagement

  • Class purpose General learning

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Looking for something else?

Operatives Markenmanagement
  • 3 decks
  • 20 flashcards
  • 1 learners
Decks: 1 Positionierung, 2 How Do Brands Work, 3 Emotionen, And more!
Grundlagen des Markenmanagment
  • 5 decks
  • 43 flashcards
  • 1 learners
Decks: 1 Begriffsbestimmung Der Marke, 2 Erscheinungsformen Von Marken, 3 Der Erfolgszug Von Marken, And more!
Internationales Markenmanagement
  • 11 decks
  • 52 flashcards
  • 2 learners
Decks: Brands Brand Management, Wert Der Marke Aus Sicht Des Kunden Cust, Corporate Product Service Or Retail Bran, And more!
Strategisches Markenmanagement
  • 2 decks
  • 40 flashcards
  • 2 learners
Decks: 1 Wichtige Konstrukte Des Brand Manageme, 2 The 7 Approaches, And more!
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