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marketing

This class was created by Brainscape user Eugene Van Zyl. Visit their profile to learn more about the creator.

By: Eugene Van Zyl
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Decks in this class (21)

Module 1 - The Marketing Management Process
Define marketing,
What conditions are necessary for...,
Distinguish between a need and a ...
50  cards
Module 2 - Corporate Strategies and Their Marketing Implications
What are the more important chara...,
Define strategy,
What are the five components of s...
61  cards
Module 3 - Business Strategies and their Marketing Implications
B1,
B2,
B3
68  cards
Module 4 - Environmental Analysis: Tools to Identify Attractive Markets
What are the major problems in te...,
What are green products,
What kinds of risk derive from a ...
57  cards
Module 5 - Industry Analysis and Competitive Advantage
A1,
A2,
A3
67  cards
Module 6 - Understanding Consumer Buying Behaviour
A1,
A2,
A3
68  cards
Module 7 - Understanding Organisational Markets and Buying Behaviour
B1,
B2,
B3
62  cards
Module 8 - Measuring Market Opportunities: Forecasting and Market Research
B1,
B2,
B3
75  cards
Module 9 - Market Segmentation and Target Marketing
A10,
A2,
A1
69  cards
Module 10 - Positioning
B1,
B2,
B3
66  cards
Module 11 - Product Decisions
B1,
B2,
B3
76  cards
Module 12 - Pricing Decisions
B1,
B2,
B3
83  cards
Module 13 - Distribution Channel Decisions
B1,
B2,
B3
71  cards
Module 14 - Integrated Promotion Decisions
B1,
B2,
B3
67  cards
Module 15 - Marketing Strategies for New Market Entries
B1,
B2,
B3
45  cards
Module 16 - Marketing Strategies for Growth Markets
B1,
B2,
B3
47  cards
Module 17 - Marketing Strategies for Mature and Declining Markets
B1,
B2,
B3
73  cards
Module 18 - Organising and Planning for Effective Implementation
B1,
B2,
B3
68  cards
Module 19 - Measuring and Delivering Marketing Performance
B1,
B2,
B3
64  cards
Practise Exams
Case study question 1,
Case study question 2,
Essay question 3
6  cards
Long Questions
Q1,
Q45,
Q24
342  cards

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marketing

  • Class purpose General learning

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