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Marketing & Consumer Well-Being

This class was created by Brainscape user A B. Visit their profile to learn more about the creator.

By: A B
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Decks in this class (7)

01 - Intro to MCWB
The central proposition,
4 critical concepts that relate t...,
Marketing definition
16  cards
02 - Freedom of choice?
The two pillars of freedom of choice,
Actual availability accessibility,
Food desserts
5  cards
03 - Capable of making informed choices?
Three main pillars that lead to c...,
Mindless consumers,
Environmental factors
32  cards
04 - Intervention ladder
Win win strategies,
The intervention ladders steps bo...,
Going from the top to bottom
17  cards
05 - Effective win-win strategies & unintended side effects
Possible unintended side effects ...,
1 reactance,
2a rebound effect
8  cards
06 - Papers v1
Ittursum inaugural speech main co...,
Burroughs j e a rindfleisch 2011 ...,
Burroughs j e a rindfleisch 2011 ...
16  cards
07 - Papers v2
Frederiks e r stenner k hobman e ...,
Frederiks e r stenner k hobman e ...,
Frederiks e r stenner k hobman e ...
9  cards

More about
Marketing & Consumer Well-Being

  • Class purpose General learning

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