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Marketing Data Analysis & Research

This class was created by Brainscape user Anthonyliu Anthonyliu. Visit their profile to learn more about the creator.

By: Anthonyliu Anthonyliu
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Decks in this class (13)

Week_6_Questionnaire
Pretesting in a research context ...,
Two types of data collection forms,
What the questionnaire should loo...
8  cards
Week_5_Experimentation & Measurement and scaling
What is causality,
Before making causal inference yo...,
What is difference between indepe...
53  cards
Week_4_Exploratory Research & Descriptive Research Design & Survey & Observation
Qualitative data consists of,
Key qualifications of focus group...,
Procedure for planning and conduc...
33  cards
Week_3_Research Design & Exploratory and Secondary Data
Component of research design,
What are two different types of r...,
What are the features of explorat...
30  cards
Week_2_Marketing Research & Marketing Research Process
Growth of the need for marketing ...,
Evolution of the marketing resear...,
Top 5 countries spent on marketing
33  cards
Week_1_Overview of Marketing
Marketing definition,
The value of marketing,
The evolution of marketing era
9  cards
Week_7_Sampling Technique & Sample Size
Two types of sampling technique,
What are four probability samplin...,
Simple random sampling
45  cards
Week_8_Field Work
What is the process of conducting...,
There is some general qualificati...,
What is initial contact for train...
18  cards
Week 8_Data preparation
In which situation a questionnair...,
How to avoid respondents that not...,
How to editing and treatment of u...
19  cards
Week 9_Frequency Distribution, Cross Tabulations & Hypothesis Testing
What is valid percentage for fren...,
Which mesurement is most commn us...,
The mode value is good for which ...
35  cards
Week_10_ANOVA
What is anova used for,
Categorical independent variables...,
One way analysis of variance defi...
10  cards
Week_11_Regression
Product moment correlation other ...,
The r value is close to 1 indicat...,
Test statistic for correlation
7  cards
Week_12_Customer Journey
What is customer journey,
Steps for crafting the best map t...,
What is the best way to visualize...
25  cards

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Marketing Data Analysis & Research

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