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Marketing fundamentals

This class was created by Brainscape user Rafaella Tealdo. Visit their profile to learn more about the creator.

By: Rafaella Tealdo
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Decks in this class (8)

chapter 1
Define marketing,
Explain the marketing strategy,
Describe the steps in the marketi...
25  cards
chapter 2
Define strategic planning,
Describe the company wide strateg...,
Define mission statement
34  cards
chapter 3
Define marketing environment,
Define microenviorment,
Define macroenviorment
21  cards
chapter 5
Define the consumer buyer behavior,
Define consumer markets,
Describe the model of buyer behav...
25  cards
chapter 6
Define business buyer behavior,
Define the business buyer process,
Differences between business mark...
21  cards
chapter 4
Define consumer insights,
Explain customer insights,
Define and explain big data
45  cards
chapter 7
State the four major steps in des...,
Explain the customer driven marke...,
Define market segmentation
46  cards
chapter 18
Define competitive advantage,
Define competitor analysis
28  cards

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Marketing fundamentals

  • Class purpose General learning

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