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marketing tema 7 y 8

This class was created by Brainscape user Naiara López Martínez. Visit their profile to learn more about the creator.

By: Naiara López Martínez
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Decks in this class (5)

concepto, dimensiones y clases
Que es un producto 1,
Objetivo del producto 2,
Por que empieza el marketing 3
19  cards
la marca (branding)
Que es la marca branding 1,
Cual es la causa final de la comp...,
Que supone la marca en relacion a...
6  cards
objetivos de la marca
Objetivos de la marca 1,
Conseguir la fidelidad de los cli...,
Tener clientes menos sensibles al...
7  cards
estrategia de marcas
Estrategia de marcas 1,
Comercializar el producto como ge...,
Escoger marca de fabricante o de ...
4  cards
¿genérico o marca?
Que sons genericos 1,
De donde venia el concepto de tod...,
Como se le llama al concepto gene...
3  cards

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marketing tema 7 y 8

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