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Marknadsföring

This class was created by Brainscape user Arvid Maalsnes. Visit their profile to learn more about the creator.

By: Arvid Maalsnes
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Decks in this class (11)

Segmentering kap 7
Segmentering av konsumentmarknader,
Targeting malmarknadsforing,
Targeting malmarknadsforing olika...
11  cards
Produkt kap 8
Produkt,
Bostonmatrisen laaaangt svar,
Materiella vs immateriella produkter
27  cards
Konkurrensfördelar kap 12
Konkurrensfordel,
Globala konkurrensfordelar,
Lokala konkurrensfordelar
15  cards
Marknadskommunikation kap 11
Aida modellen anvands for att ska...,
Integrerad marknadskommunikation imk,
Marknadskommunikationsprocessen
18  cards
Marknadskanaler kap 10
Vad innebar marknadskanaler,
Vad ar en producent,
Vad ar en mellanhand
9  cards
Prissättning kap 9
Vilka tva typer av priselasticite...,
Elastisk efterfragan,
Inelastisk
16  cards
Kapitel 5 Köpbeteende på konsumentmarknader
Kopprocessens 5 steg,
Adoptionsprocessens 5 steg,
Variationssokande kopbeteende
4  cards
Hållbar marknadsföring kap 4
De tre hallbarhetsdimensionerna,
Nudging,
Olika typer av washing
11  cards
varumärken kap:3
Olika typer av varumarkesperspektiv,
Konsumentvarumarken,
Arbetsgivarvarumarke
8  cards
omvärldsanalys kap:2
Vad ar omvardsanalysen,
Swot analys,
Makromiljo
10  cards
indtroduktion till marknadsföring kap 1
Marknadsforing,
Behov onskningar och efterfragan,
Erbjudande varor tjanster upplevelse
12  cards

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Marknadsföring

  • Class purpose General learning

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