This class was created by Brainscape user Bernice Teo. Visit their profile to learn more about the creator.

Decks in this class (16)

Week 1: Awareness
Definition of customer relationsh...,
Who is involved in the crm process,
Explain the customer relationship...
7  cards
Week 2: Marketing
Explain the 4 stages in the deman...,
Contact vs sales qualified leads,
Explain the attract or epiphany p...
11  cards
Week 3: Lead Management
Explain the whole brain model,
Explain the mbti myers briggs typ...,
Explain the oganisational model c...
6  cards
Week 4: Intent
Provide examples of actions in th...,
What is the key differences betwe...,
Provide some examples of b2b and ...
8  cards
Week 5: Sales
Explain where lead opportunity or...,
What are some of the pitfalls of ...,
What is the difference between le...
10  cards
Week 6: Opportunities
What are the two model dimensions...,
Explain what the rational evaluat...,
Explain what the rational decidin...
15  cards
B2B Enterprise Sales Solution
Identify characteristics of the b...,
Identify,
Why is accurate forecasting impor...
13  cards
Salesforce Basic Trial 2
- Leads and Opportunities for Lightening Experience - Reports and Dashboards for Lightening Experience
17  cards
Gartner Customer Journey Mapping
Identify the stages in gartner s ...,
Identify and explain the 2 method...,
What are the differences between ...
5  cards
Salesforce Basic Trial 1
Define modules,
Define projects,
Define trials
9  cards
Marketing Quick Look
Why is it important to unify data,
Identify and explain the 3 steps ...,
Describe what a marketer does
5  cards
Week 7: Own
What does the product group include,
What does the customer group include,
What are the 3 stages of the mark...
18  cards
Week 9: Service
Explain the evolution of crm,
Multichannel vs ominichannel,
Where does service come into the ...
12  cards
Week 10: Case
Define consistent support,
Identify 4 differences and 1 simi...,
Name the servqual gaps in one word
13  cards
Week 11: Promote
Explain the journey to loyalty,
Explain the difference between co...,
Explain moral courage
7  cards
Salesforce Basic Trial 3 (Data Security)
Explain the importance of giving ...,
Explain the four levels at which ...,
Explain how to manage record leve...
12  cards

More about
MCRA

  • Class purpose General learning

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