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Media Strategy

This class was created by Brainscape user Sophie Heron. Visit their profile to learn more about the creator.

By: Sophie Heron
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Decks in this class (9)

Creativity
What kind of things can creativit...,
What kind of environment is creat...,
What kind of process is content q...
20  cards
School of Thought (RATIONALIST)
What are the 3 schools of strateg...,
What kind of approach does the ra...,
What are the main focuses of the ...
15  cards
School of Thought (ADAPTIVE)
What are the main focuses of an a...,
How does the adaptive school view...,
Strategies must change in keeping...
8  cards
School of Thought (INTERPRETIVE)
What school of thought does the i...,
What are the main differences bet...,
The interpretive school is less c...
6  cards
Impact of New Technologies
How is viewed within the media in...,
What have the advances in technol...,
What is there a lack of within th...
22  cards
The Value Chain
What are the main changes and dev...,
Strategy is situational and the a...,
Strategy needs to be studied with...
12  cards
The Value Chain and The Magazine Industry
0  cards
Strategic Environment
0  cards
Structure and Strategy (The Media Giants)
0  cards

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Media Strategy

  • Class purpose General learning

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