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mgmt 442: consumer behaviour

This class was created by Brainscape user Kale Blakely. Visit their profile to learn more about the creator.

By: Kale Blakely
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Decks in this class (10)

Chapter 1: Intro To Consumer Behaviour
No deck description has yet been added by the author.
91  cards
Chapter 14: Cultural Influences on Consumer Behaviour
No deck description has yet been added by the author.
72  cards
Chapter 13: Subcultures
No deck description has yet been added by the author.
71  cards
Chapter 12: Income, Social Class, and Family Structure
No deck description has yet been added by the author.
90  cards
Chapter 11: Group Influence and Social Media
No deck description has yet been added by the author.
85  cards
Appendix B: Research Methods
No deck description has yet been added by the author.
28  cards
Chapter 4: Motivation and Affect
No deck description has yet been added by the author.
71  cards
Chapter 6: Personality, Lifestyles, and Values
No deck description has yet been added by the author.
43  cards
Chapter 8: Attitude Change and Interactive Communications
No deck description has yet been added by the author.
49  cards
Chapter 10: Buying and Disposing
No deck description has yet been added by the author.
70  cards

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mgmt 442: consumer behaviour

  • Class purpose General learning

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