Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

MGMT 442: Consumer Behaviour

This class was created by Brainscape user Kale Blakely. Visit their profile to learn more about the creator.

By: Kale Blakely
Start Studying

Decks in this class (10)

Chapter 1: Intro To Consumer Behaviour
Consumption communities,
Market segmentation,
Lifestyle statement
91  cards
Chapter 14: Cultural Influences on Consumer Behaviour
Culture,
Culture from class,
4 learnings from new concepts4 th...
72  cards
Chapter 13: Subcultures
Subculture,
Every one of us belong to many su...,
Microculture
71  cards
Chapter 12: Income, Social Class, and Family Structure
122 we group consumers into socia...,
Social class,
The place a person occupies in th...
90  cards
Chapter 11: Group Influence and Social Media
Reference group,
Reference groups influence consum...,
Reference group is also used for
85  cards
Appendix B: Research Methods
Primary data,
Secondary data,
Qualitative methods
28  cards
Chapter 4: Motivation and Affect
Motivation,
Hedonic motivation,
Utilitarian motivation
71  cards
Chapter 6: Personality, Lifestyles, and Values
Personality,
Freudian systems,
Id
43  cards
Chapter 8: Attitude Change and Interactive Communications
Persuasion,
Reciprocity,
Scarcity
49  cards
Chapter 10: Buying and Disposing
Issues related to purchase and po...,
Antecedent states before the purc...,
Purchase environment
70  cards

More about
MGMT 442: Consumer Behaviour

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Kale Blakely's MGMT 442: Consumer Behaviour flashcards now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

Consumer Behaviour
  • 8 decks
  • 381 flashcards
  • 4 learners
Decks: Week 2, Week 4 Motivation And Values, Week 5 Perception Learning Memory, And more!
Consumer Behavior
  • 12 decks
  • 301 flashcards
  • 1 learners
Decks: Lecture 1, Lecture 2, Lecture 3 Intuition Reflection Self Cont, And more!
Mgmt 1001
  • 10 decks
  • 329 flashcards
  • 71 learners
Decks: Quiz 1 Chapter 1 Intro To Mgmt, Quiz 1 Chapter 2 The Evolution Of Mgmt T, Quiz 1 Chapter 17 Leading Teams, And more!
Consumer behaviour
  • 17 decks
  • 238 flashcards
  • 2 learners
Decks: W1l1, W1 Argho Dahl Mannequins Impact, Crocket David Political Ideology In Cb, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions