MGMT 442: Consumer Behaviour

This class was created by Brainscape user Kale Blakely. Visit their profile to learn more about the creator.

Flashcard maker: Kale Blakely

Decks in this class (10)

Chapter 1: Intro To Consumer Behaviour
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91  cards
Chapter 14: Cultural Influences on Consumer Behaviour
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72  cards
Chapter 13: Subcultures
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71  cards
Chapter 12: Income, Social Class, and Family Structure
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90  cards
Chapter 11: Group Influence and Social Media
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85  cards
Appendix B: Research Methods
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28  cards
Chapter 4: Motivation and Affect
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71  cards
Chapter 6: Personality, Lifestyles, and Values
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43  cards
Chapter 8: Attitude Change and Interactive Communications
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49  cards
Chapter 10: Buying and Disposing
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70  cards

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MGMT 442: Consumer Behaviour

  • Class purpose General learning

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