This class was created by Brainscape user Cedrik Nadeau. Visit their profile to learn more about the creator.
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Cedrik Nadeau
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Decks in this class (14)
Session 2
What is marketing 4 elements 1,
What are 3 elements marketing sho...,
Empathic design 3 steps 3
22
cards
Session 3
What is a marketing plan 2 1,
Roadmap to marketing an offering ...,
What are core values 3 3
15
cards
Session 4
What is segmentation 1,
What is targeting 2,
What is positioning 3
21
cards
Session 5
What does a marketing plan do 2 1,
What does marketing plan state wh...
2
cards
Session 6
What is why positioning 2 1,
What does positioning statement d...,
What questions does positioning s...
12
cards
Session 7
What is market share 1,
Two ways to calculate it 2,
What is market share formula 2 ty...
40
cards
Session 8
What are 5 steps of case analysis 1,
How to define a problem 2,
What is organizational scanning 3
6
cards
Session 9
Why do people buy some products a...,
Why do marketers care about these...,
How do marketers learn about cons...
34
cards
Session 12
What is a product 1,
What does product include 6 2,
What are layers of a product star...
43
cards
Session 17
Characteristics of price 6 1,
What factors does good pricing in...,
What is price floor equal to 3
24
cards
Session 18
Marketing channels creating custo...,
Factors included in place 3 2,
What is a marketing channel 3
24
cards
Session 19
What is promotion 1,
What is promotional mix 2,
What is advertising types 3
28
cards
Session 20
Give example of a recent media tr...,
Are core principles of promotion ...,
Should core principles of promoti...
13
cards
Session 21
Why go global 3 reasons 1,
What makes a desirable internatio...,
What are political regulatory for...
27
cards
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Mkt
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