This class was created by Brainscape user Cedrik Nadeau. Visit their profile to learn more about the creator.
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Cedrik Nadeau
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Decks in this class (14)
Session 2
What is marketing 4 elements,
What are 3,
Empathic design 3 steps
22
cards
Session 3
What is a marketing plan 2,
Roadmap to marketing an offering ...,
What are core values 3
15
cards
Session 4
What is segmentation,
What is targeting,
What is positioning
21
cards
Session 5
What does a marketing plan do,
What does marketing plan state wh...
2
cards
Session 6
What is why positioning 2,
What does positioning statement do,
What questions does positioning s...
12
cards
Session 7
What is market share,
What is market share,
What is market share formula 2 types
40
cards
Session 8
What are 5 steps of case analysis,
How to define a problem,
What is organizational scanning
6
cards
Session 9
Why do people buy some products a...,
Why do marketers care about these...,
How do marketers learn about cons...
34
cards
Session 12
What is a product,
What does product include 6,
What are layers of a product star...
43
cards
Session 17
Characteristics of price,
What factors does good pricing in...,
What is price floor equal to
24
cards
Session 18
Marketing channels creating custo...,
Factors included in place,
What is a marketing channel
24
cards
Session 19
What is promotion,
What is promotional mix,
What is advertising
28
cards
Session 20
Give example of a recent media trend,
Are core principles of promotion ...,
Should core principles of promoti...
13
cards
Session 21
Why go global 3 reasons,
What makes a desirable internatio...,
What are political regulatory for...
27
cards
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Mkt
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