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Crumbs Studio
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Decks in this class (23)
Consumer Behavior & Technology
Marketing 1,
Consumer behavior 2,
Irrational consumers price percep...
18
cards
Market Segmentation
Market segmentation 1,
Quantitative factors 2,
Cognitive factors 3
10
cards
Consumer Motivation & Personality 1
Motivation 1,
Can marketers create a need 2,
Types of needs 3
11
cards
Consumer Motivation & Personality 2
Personal factors to the consumer 1,
Personality 2,
Freudian concepts 3
18
cards
Consumer Perception & Positioning 1
Perception 1,
Sensation 2,
Sensory inputs 3
15
cards
Consumer Perception & Positioning 2
Consumer imagery 1,
Positioning process 2,
Umbrella positioning 3
9
cards
Consumer Learning 1
Learning 1,
Consumer learning 2,
Elements of learning 3
13
cards
Consumer Learning 2
Observational learning 1,
Information processing 2,
Information overload 3
10
cards
Consumer Attitude Formation & Change
Attitude defined 1,
Attitude formation 2,
Personality factors 3
16
cards
Persuading Consumers 1
Comparative advertising 1,
Model of communication 2,
Marketing communications 3
10
cards
Persuading Consumers 2
Feature complexity 1,
Design complexity 2,
Positive message framing 3
15
cards
Print, Broadcast, Social Media, & Mobile Advertising 1
Social media 1,
Impact of social media on the mar...,
Forms of consumer engagement 3
11
cards
Print, Broadcast, Social Media, & Mobile Advertising 2
Designing social media campaigns 1,
Analyzing website visits 2,
The power of twitter 3
8
cards
Reference Groups, Opinion Leaders, & Word-Of-Mouth 1
Influence of reference groups 1,
Types of reference groups 2,
Source credibility 3
15
cards
Reference Groups, Opinion Leaders, & Word-Of-Mouth 2
Opinion leadership wom 1,
Opinion leader motivations 2,
Characteristics of opinion leaders 3
9
cards
The Family & Its Social Standing 1
Consumer socialization 1,
Socialization process 2,
Socialization agents 2
15
cards
The Family & Social Standing 2
Social class influence 1,
What s your social class 2,
Status consumption 3
17
cards
Consumer Research
Consumer research objectives 1,
Secondary data 2,
Pros cons of secondary data 3
12
cards
Cultural Values & Consumer Behavior
Culture 1,
Culture marketing 2,
Learning cultural values 3
15
cards
Cross-Cultural Consumer Behavior 1
National culture hostede s 6 cult...,
Cross cultural analysis in consum...,
Key characteristics of global bra...
9
cards
Cross-Cultural Consumer Behavior 2
Reasons to pursue global markets 1,
Spending power 2,
Middle class teen market 3
5
cards
Consumer Decision Making
Input external influences 1,
Process 2,
Information search 3
8
cards
Marketers’ Ethics & Social Responsibility
Ethics vs legality 1,
Marketing philosophies 2,
Sustainable marketing concept 3
13
cards
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MKT 311
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