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By:
Jaylene Valdez
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Decks in this class (37)
Internal Analysis
What are the components to intern...,
When analyzing the company what d...,
When analyzing corporate partners...
4
cards
External Analysis
What are the components when anal...,
What is the p of petsc,
What is the e of petsc
6
cards
SWOT Analysis
What does swot stand for,
What can be analyzed internally u...,
What can be analyzed externally u...
3
cards
BCG Matrix
What are the 4 parts of the bcg m...,
Star,
Cash cow
5
cards
ANSOFF Matrix
Market penetration,
Product development,
Market development
4
cards
The Consumer Buying Process/Behaviour
How many steps are in the consume...,
What is step one,
What is step two
11
cards
The Business Buying Process/Behaviour
How many differences are from b2b...,
Market characteristics,
Product characteristics
12
cards
B2B Buying Situations
What are the different buying sit...,
New buy,
Straight rebuy
5
cards
Purchase Involvement Process
Low involvement decisions,
Routine response behaviour,
Impulse buying
7
cards
Marketing Research Process
How many steps are in the marketi...,
What is step 1,
What is step 2
8
cards
Types of Data/Research
What are the two types of research,
What is primary data,
What is secondary data
7
cards
Perceptual Mapping
What is perceptual mapping
1
cards
Targeting Strategies
What are the different target mar...,
Multi segment marketing,
Niche marketing
4
cards
Segmentation Process - Segment Identification
What are all the ways to identify...,
Demographic,
Behaviour
5
cards
Positioning and Repositioning
Positioning,
Positioning statement,
Point of differentiation pod
4
cards
Positioning Elements
What are the different positionin...
1
cards
Differentiation Strategies
What are the different differenti...,
Product,
Personnel
5
cards
Types of Consumer Offerings
C,
Convenience offerings,
Shopping offerings
5
cards
Types of Business Offerings
What are different types of b2b o...,
Capital equipment offerings,
Raw materials offerings
5
cards
Product Lifecycle Stages and Strategies
What are the product life cycle s...,
Introduction stage,
Introduction stage strategy
8
cards
Types of Consumer
Diffusion of innovation product a...,
Innovators,
Early adopters
6
cards
Distinct Characteristics of Service and How to Manage Demand and Supply
How many distinct characteristics...,
Intangibility,
Inseparability
7
cards
The Service Gap Model
How many components are in the se...,
Knowledge gap,
Standards gap
6
cards
Penetration Pricing/Price Skimming
Penetration pricing,
Price skimming
2
cards
Pricing Objectives
Profit oriented objective,
Sales oriented objective,
Status quo objective
3
cards
Price Sensitivity/Elasticity
Price elasticity sensitivity,
Elasticity,
Price elasticity milk vs chips
3
cards
Pricing Strategies and Types
Penetration pricing strategy,
Penetration pricing strategy,
Price skimming strategy
30
cards
Channel Structure
What are the different channel st...,
Direct channel,
Indirect channel
8
cards
Channel Roles/Benefits/Obligations
Disseminate marketing communicati...,
Sorting and regrouping products,
Storing and managing inventory
6
cards
Channel Selection Strategies
Type of customer,
B2c customer,
B2b customer
16
cards
Distribution Strategies
What is a push strategy,
What is a pull strategy
2
cards
Types of Distribution
What are the different distributi...,
Intensive distribution strategy,
Selective distribution strategy
5
cards
Communication Process
What are the key components of th...,
Sender,
Encode
8
cards
Types of Promotion
What are the types of promotion,
Traditional media,
Online direct promotion
4
cards
Promotion Mix (Specific Tools)
Advertising,
Sales promotion,
Pr and publicity
9
cards
Marketing Tools
Product placement,
Direct response tv,
Branded social media
4
cards
Types of Sales Relationships
What are the four types of sales ...,
Transactional,
Functional
5
cards
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MKT100
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