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Decks in this class (6)
Chapter 1: What is Marketing?
What type of companies engage in ...,
What is social marketing,
Name 5 career paths marketers can...
9
cards
Chapter 5: Marketing Segmenting, Targeting, and Positioning
What is mass marketing,
What is target marketing,
What are the benefits of segmenti...
20
cards
Chapter 3: Consumer Behavior: how people make buying decisions
What factors may influence a cons...,
What psychological facotrs may in...,
What is selective attention
16
cards
Chapter10: Gathering and using Information: Marketing Research and Market Intelligence
What is a marketing information s...,
What is clickstream data,
What is data mining
30
cards
Chapter 13: Professional Selling
What does a salesperson do,
When does role conflict happen,
What is a boundary spanner
34
cards
Chapter 14: Customer Satisfaction
A social network is another name ...,
The amount of word of mouth takin...,
Warranties and guarantees can be ...
15
cards
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MKT201 - Intro to Marketing
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