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MKT2328- Corporate Entrepreneurship and Innovation

This class was created by Brainscape user Maryam Fatima. Visit their profile to learn more about the creator.

By: Maryam Fatima
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Decks in this class (6)

1) Introduction: Entrepreneurship- thriving in chaos
What characterizes the 21st centu...,
Change in usa vs chinahow does th...,
What are some notable economic an...
139  cards
EXTRA- Corporate scandlas and business failures
Enron 2001,
Worldcom 2002,
Freddie mac 2003
13  cards
CH 2- Corporate entrpreneurship
What is entrepreneurial intensity,
What are the axes in entrepreneur...,
What is radical innovation
67  cards
CH 3- Innovation
What is entrepreneurial architecture,
What is the purpose of entreprene...,
How is innovation linked to econo...
84  cards
CH4- Culture in the entrepreneurial organisation
Why is culture important in entre...,
How does culture influence behavior,
What are the key components of cu...
75  cards
CH5- Structure in the entrpreneurial organisation
Why do larger organizations strug...,
What is deconstructing in the con...,
Why is hierarchy a problem for la...
17  cards

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MKT2328- Corporate Entrepreneurship and Innovation

  • Class purpose General learning

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