This class was created by Brainscape user Salina H Huy. Visit their profile to learn more about the creator.
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Salina H Huy
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Decks in this class (10)
Unit 1: Overview of the Marketing Concept
Primary goal of marketing,
The industrial revolution as comp...,
As income levels in the us and ot...
76
cards
Unit 2: Marketing Environment and Intelligence
Several major categories of envir...,
The important thing to know about...,
Solar and wind power require no f...
56
cards
Unit 3: Consumer Behavior & B2B Marketing
Consumer behavior,
Cognitive decision making,
Emotional decision making
32
cards
Unit 4: Building Marketing Strategy Through Segmentation & Targeting
Market segmentation is a process ...,
Streaming services have been usin...,
The ansoff matrix is a strategic ...
55
cards
Unit 5: Positioning, Differentiation, and Branding
The art of staking out a particul...,
_____________ involves identifyin...,
As part of the positioning activi...
56
cards
Unit 6: Developing and Managing Products and Services
There are a number of versions of...,
A _______________________ demonst...,
A reduction in sales volume sales...
76
cards
Unit 7: Developing and Managing the Value Chain
The connected chain of all the bu...,
A set of interdependent organizat...,
Margin
50
cards
Unit 10: Global & Entrepreneurial Marketing
___________ describes a company s...,
When deciding whether or not to v...,
Company influences
50
cards
Unit 8: Integrated Marketing Communications & Digital Marketing
Marketing communications perform ...,
Like all basic forms of communica...,
The marketing communication proce...
87
cards
Unit 9: Developing and Managing Pricing Decisions
Pricing creates _________ whereas...,
Pricing is perhaps the most impor...,
________ is the biggest indicator...
82
cards
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MKT320F
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