This class was created by Brainscape user Andrew Mitchell. Visit their profile to learn more about the creator.
By:
Andrew Mitchell
- decks
- flashcards
- learners
Decks in this class (32)
1/8 Class
Oocp 1,
Chapter 1 2,
Test 3
20
cards
Chapter 1
Marketing 1,
Exchange 2,
Production orientation 3
16
cards
Chapter 2
Strategic planning 1,
Planning 2,
Marketing planning 3
33
cards
1/15 Chapter 3
Last time 1,
Swot analysis 2,
Reach 3
15
cards
Chapter 3
Six modes of social control 1,
Ethics 2,
Deontology theory 3
18
cards
Chapter 4
Target market 1,
Environmental scanning 2,
Monitoring in external environmen...
21
cards
1/22 Chapter 4
Break even analysis 1,
Example 2,
Example 3
12
cards
Chapter 5
Global vision 1,
Global marketing 2,
Multinational corporation 3
30
cards
1/27 Chapter 5
Marketing environment 1,
Demographics 2,
Social change 3
13
cards
Chapter 6
Consumer behavior 1,
Consumer decision making process 2,
Need recognition 3
44
cards
2/3 Chapter 6
Final 1,
Preconventional 2,
Regulatory 3
24
cards
Chapter 7
Business marketing 1,
Business to business electronic c...,
Stickiness 3
27
cards
2/5 Chapter 6 and 7
Break even example 1,
Influences on consumers 2,
Reference groups 3
11
cards
2/10 Chapter 9
Consumer decision making process 1,
High vs low involvement 2,
High 3
13
cards
Chapter 9
Marketing information 1,
Decision support system 2,
Database marketing 3
44
cards
2/12 Chapter 9
Marketing research 1,
Qualitative vs quantitative 2,
Survey design process 3
7
cards
2/19 Guest Speaker
Cicero 1,
What is the ideal car 2
2
cards
Chapter 8
Market 1,
Market segment 2,
Market segmentation 3
26
cards
2/27 Test Review
Segmenting targeting and position...,
Stp 2,
Segmentation 3
14
cards
3/3 Chapters 10&11
Positioning problems 1,
Four p s 2,
Products 3
18
cards
3/5 CLass
What type of product is harley da...,
What type of product is fire exti...,
3 screening and evaluating 3
11
cards
3/17 Class
Innovators 1,
Innovators 2,
Early adopters 3
20
cards
3/19 Class
Loyalty 1,
Building a strong brand 2,
Four p s 3
4
cards
3/24 Class
Vertical marketing systems 1,
Types of vertical marketing syste...,
Distribution intensity 3
5
cards
3/26 Class
Vertical marketing 1,
Horizontal 2,
Disintermediation 3
19
cards
3/31 Class
Four p s 1,
Cost vs value pricing 2,
Pricing tools and techniques 3
18
cards
4/7 Class
Chapter 14 1,
Imc integrated marketing communic...,
Earned media 3
7
cards
4/9 Class
Hmk 4 is up 1,
Promotion 2,
Aida 3
15
cards
4/14 Class
5 types of traffic 1
1
cards
Final Class
Types of personal selling positio...,
What salespeople do on the job 2,
Managing the sales function 3
11
cards
Chapter 14
Promotion 1,
Promotional strategy 2,
Competitive advantage 3
55
cards
Chapter 15
Public relations 1,
Publicity 2,
Product placement 3
33
cards
More about
MKTG 3010
- Class purpose General learning
Learn faster with Brainscape on your web, iPhone, or Android device. Study Andrew Mitchell's MKTG 3010 flashcards now!
How studying works.
Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.
Add your own flashcards.
Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!
What's Brainscape anyway?
Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.
We use an adaptive study algorithm that is proven to help you learn faster and remember longer....
Looking for something else?
Mktg Management
- 21 decks
- 690 flashcards
- 3 learners
Decks:
Ch01 Mktg Realities, Ch02 Mktg Planning And Mgmt, Ch03 Analyzing Consumer Markets, And more!
MKTG 450
- 12 decks
- 279 flashcards
- 1 learners
Decks:
Intro Chapter 1, Chapter 3, Qualitative Research Methods, And more!
