This class was created by Brainscape user Corbin Mackay. Visit their profile to learn more about the creator.
By:
Corbin Mackay
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Decks in this class (11)
Introduction (L1)
Define marketing research 1,
What are the 2 important restrain...,
What are the 6 steps of the marke...
9
cards
Research process & design (L2)
What is a market problem 1,
What is a market opportunity 2,
What are the decision making cont...
12
cards
Qualitative Research (L3)
What is qualitative research 1,
What is quantitative research 2,
Contrast between primary and seco...
6
cards
Qualitative Methods - Observational Techniques (L4)
What is a focus group interview 1,
Advantages of focus group 2,
Disadvantages of focus group 3
7
cards
Survey Methods. Sampling & Field Work (L5)
What is a survey 1,
What is the criteria for evaluati...,
What is a census 3
8
cards
Survey Questionnaire Design (L6)
What is a questionare 1,
What is the structure of questions 2,
Describe the main scaling techniq...
5
cards
Data Preparation: Basic Data Analysis (L7)
What are the four levels of measu...,
What is involved in the highest l...,
What is an adequate value for ske...
4
cards
Hypothesis testing (L8)
What is a hypothesis test 1,
What is the hypothesis testing pr...
2
cards
Testing for association (L9)
What types of correlation do we u...,
What is correlation 2,
What is the threshold for correla...
7
cards
Communicating Research Results (L10)
What is the reports and presentat...
1
cards
Mixed methods research (L11)
Differentiate between mixed metho...,
When should you used mixed method...,
What are the 3 mixed method resea...
3
cards
More about
MKTG202
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