This class was created by Brainscape user Matt Gu. Visit their profile to learn more about the creator.
By:
Matt Gu
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Decks in this class (15)
1 - Introduction & Consumer Behaviour
3 components within consumer beha...,
Anchoring two types also 2,
9 ending pricing 3
13
cards
2 - Problem Recognition & Search
Problem recognition 1,
How firms can initiate problem re...,
Drawbacks of high ideal states 3
12
cards
3 - Decisions High Low Effort
What are two factors that influen...,
What are the two forms of decisio...,
High effort decisions 3
26
cards
4 - Heuristics & Biases Pt I
Judgements 1,
Judgement heuristics 2,
Judgement bias 3
14
cards
5 - Heuristics & Biases Pt II
Confirmation bias 1,
Customer centricity and confirmat...,
Confirmation bias for perceived q...
17
cards
6 - Post Decision Pt I
Satisfaction 1,
2 models that drive satisfaction 2,
What does dissatisfaction result ...
29
cards
7 - Post Decision Pt II
Customer lifetime value clv and h...,
Method for calculating clv 2,
How do managers use clv 3
31
cards
8 - Social Influences
Social influence 1,
Why is social influence important 2,
6 social norms cialdini s 3
19
cards
9 - Self Control
4 drivers that disrupt self contr...,
How can people limit unwanted beh...,
Precommitment 3
10
cards
10 - Creativity & Innovation
2 components of creativity 1,
2 components of innovation 2,
Attitude behaviour gap 3
30
cards
11 - Online Consumer Behaviour
4 activities consumers can do on ...,
Benefits of the internet cice 2,
Online choices 3 attributes 3
13
cards
13 - Data Marketing Experiments
What is a marketing experiment 1,
Three types of marketing research 2,
4 conditions for establishing cau...
15
cards
14 - Symbolic Consumer Behaviour
Symbolic value 1,
4 types of symbolic value ecre 2,
Emblematic symbolic value 3
11
cards
Key Takeaways from Readings
Welcome to the experience economy...,
Measuring managing patient satisf...,
Pssm framework 3
22
cards
NOT ON THE MIDTERM! 15 - Understanding Brand Equity
Brand equity importance 1,
Brand equity 2,
Brand equity 3
17
cards
More about
MRKT452
- Class purpose General learning
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