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By: J L

Decks in this class (67)

1.1 t/m 1.3
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36  cards
1.4 Analyseren van de markt en de concurrenteipositie
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18  cards
1.5 Keuze van een aangepaste strategie
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11  cards
HC1 NB1
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4  cards
2.1 De organisatie en haar omgeving
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6  cards
2.2 Meso omgeving
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43  cards
2.3 Macro omgeving
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22  cards
2.4 stappen externe analyse
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1  cards
3.1 vraag, markt en product
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32  cards
3.2 Vraagontwikkeling
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3  cards
3.3 levenscyclus
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13  cards
3.4 Prognose en scenario
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25  cards
4.1 Onderzoek consumentengedrag
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4  cards
4.2 online consumentengedrag
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7  cards
4.3 interpersoonlijke stimuli
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24  cards
4.4 intrapersoonlijke stimuli
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19  cards
4.5 black box
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23  cards
4.6 Attitude
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14  cards
4.7 Theoriën in het consumentengedrag
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5  cards
4.8 Belangrijke modellen
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12  cards
5.1 industriële markt
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8  cards
5.2 omgeving
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6  cards
5.3 Organisatie
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42  cards
5.4 Koopcentrum
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4  cards
5.5 Industrieel koopproces
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3  cards
5.6 Duurzaam onderscheidende klantwaarden
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7  cards
6.1 Analyse van de organisatie
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3  cards
6.2 Analyse van de concurrentiepositie
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17  cards
6.3 Analyse van niet-financiële prestaties
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27  cards
6.4 Beoordeling van de organisatie
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16  cards
6.5 Kenmerken van een succesvolle organisatie
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9  cards
7.1 Marketingfuncties
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11  cards
7.2 Marketingorganisatie altijd in beweging
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12  cards
7.3 informatiebehoefte van het koopproces is cruciaal
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4  cards
7.4 Online marketing
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19  cards
7.5 Accountmanager, klantmanagement en CRM
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23  cards
8.1 Portfolioanalyse
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4  cards
8.2 BCG analyse
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13  cards
8.3 MABA analyse
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20  cards
9.1 Situatieanalyse
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3  cards
9.2 SWOT analyse
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5  cards
9.3 Confrontatiemix
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5  cards
9.4 Definiëren van het centrale probleem
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3  cards
9.5 Problemen bij de SWOT analyse
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1  cards
10.1 Opties genereren via stratefgiemoddelen
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41  cards
10.2 Opties genereren via andere methoden
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1  cards
10.3 strategische consequenties bij het kiezen van een optie
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4  cards
10.4 Van Strategische issues naar strategische opties
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1  cards
10.5 Beoordelen van strategische opties
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7  cards
10.6 Het operationeel marketingplan: structuur
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3  cards
11.1 Marketingstrategie: segmentatie en positionering
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5  cards
11.2 het segementatieproces
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21  cards
11.3 Beoordelen en keuze van segmenten
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7  cards
11.4 Positionering
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10  cards
12.1 De marketingmix
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1  cards
12.2 Met het product wordt de basis gelegd
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18  cards
12.3 Voor de prijs vallen mensen
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8  cards
12.5 Welke prijsbeslissing zijn nodig?
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3  cards
13.1 De marketingmix
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12  cards
13.2 Communiceer met je doelgroep
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3  cards
13.3 Dienstverlening door personeel
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1  cards
13.4 De marketingmix tijdens de productlevensyclus
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5  cards
13.6 Distributie- en communicatiebeslissingen bij internationaal zakendoen
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1  cards
14.1 Analyse van de financiele situatie
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20  cards
16.1 Marktonderzoek en statische technieken
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31  cards
13.5 Voorbeeld marketingmix
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2  cards
14.3 Financiele kengetallen
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28  cards

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nima b

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