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Psychology for Consumer Behaviour

This class was created by Brainscape user Matt Pockaj. Visit their profile to learn more about the creator.

By: Matt Pockaj
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Decks in this class (9)

Chapter 1 Intro to Consumer Behavior's
______________________ is the stu...,
True or false if you were prepari...,
Marketers use mythical characters...
18  cards
Chapter 2 Perception
Define absolute thresh hold,
Define adaptation,
Define weber s law
19  cards
Chapter 3 Learning & Memory
_______________ is a relatively p...,
The person most associated with o...,
If consumers repeatedly see ads f...
21  cards
Chapter 4 Motivation & Values
True or false when a consumers in...,
Maslow s hierarchy of needs impli...,
Homeostasis is
21  cards
ch5
0  cards
ch 6
What are psychographics,
What is id,
What is motivational research
19  cards
Module 7 Practice quiz
Resonance is a form of presentati...,
The concept which attempts to exp...,
A communications source s perceiv...
9  cards
Module 8 Practice quiz
0  cards
Module 9 Practice quiz
0  cards

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Psychology for Consumer Behaviour

  • Class purpose General learning

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