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Psychology of Advertising

This class was created by Brainscape user Adriaan lemstra. Visit their profile to learn more about the creator.

By: Adriaan lemstra
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Decks in this class (9)

Chapter 1
Advertising,
The first type of advertising was,
65  cards
Chapter 2
Four stages in the process by whi...,
Preattentive analysis,
Focal attention
48  cards
Chapter 3
Memory,
Encoding,
Storage
50  cards
Chapter 4
What is an attitude,
Defining attitude,
Attitudes
66  cards
Chapter 5
Persuasion,
The yale reinforcement approach,
Hovland
49  cards
Chapter 6
The attitude behavior relationshi...,
Ajzen and fishbein proposed that,
Principle of compatibility
25  cards
Chapter 7
Social influence and compliance w...,
Cialdini click whirr,
Scripts
35  cards
Chapter 8
Advertising in the new millennium...,
Interactive marketing is fostered...,
Features of online advertising
32  cards
Definition list
Advertising,
Informational argument based appeal,
Emotional affect basedappeal
178  cards

More about
Psychology of Advertising

  • Class purpose General learning

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