This class was created by Brainscape user Marjie Batucan. Visit their profile to learn more about the creator.

Flashcard maker: Marjie Batucan

Decks in this class (10)

Explain what is meant by Globalisation. Using examples, analyse the impact of globaisation on the way firms do international business
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6  cards
2. Explain the main differences between globalization of markets and globalization of production. How do these create opportunities and challenges for business managers?
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10  cards
3. Select two international trade theories and critically discuss their usefulness in understanding today’s international business environment. Support your answer with EG
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7  cards
4. Using examples, summarize the core features of a country’s political economy and discuss how they can impact the attractiveness of a country as a potential foreign capital destination.
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14  cards
5. Define culture and its main determinants. Using examples, explain how paying attention to cultural differences in international business can be beneficial for business managers.
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5  cards
7. Discuss the ads & dis of the 4 basic strategies for competing globally. Describe the organizational structures & controls that are internally consistent with the relevant strategies
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8  cards
8. Define the different modes of entry a firm may choose from when entering a foreign market. Choose three entry modes and discuss the key ads and diss of each using Eg
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6  cards
9. What is meant by “FDI”? The ads of doin FDI. Discuss work of Li & Resnick ('03) & how their conclusions compare/contrast w/ theories of FDI.
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15  cards
11. Define & briefly describe the 4 components of marketing mix. Select 2 & critically discuss the relevant strategies that are available to international business managers for effective mk
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3  cards
Define & brief desibe dif level of regional economic integration. Disss da economic & political argments for & against integration. Wat r da implications of Brexit on businesses in GlasCity
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8  cards

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