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Resistance and Persuassion

This class was created by Brainscape user Damian Martinez. Visit their profile to learn more about the creator.

By: Damian Martinez
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Decks in this class (12)

Lecture 1
What word defines the following 1...
1  cards
Lecture 2 - Self Control
What is the following known as ch...,
People influence each other const...,
There are 4 social influence tech...
15  cards
Lecture 3 - Advertising Literacy
An individual s knowledge of and ...,
Advertising literacy works as a _...,
There are two types of advertisin...
23  cards
Lecture 4 - Psychological Reactance & Politeness Theory
Because of ______ many health cam...,
The following theory is what need...,
How does reactance work
17  cards
Lecture 5 - Receivers Resistance Strategies P1
The type of resistance strategy d...,
Why can persuasive messages be se...,
What is known as when beliefs are...
21  cards
Lecture 6 - Receivers Resistance Strategies P2
Consumer resistance strategies wh...,
There are two different tactics t...,
The following is part of which st...
9  cards
Lecture 7 - Narrative Persuasion and Self-Persuasion
Narrative persuasion and self per...,
The following is the power of wha...,
When should you use persuasion
13  cards
Lecture 8 - Emotions
What are positive feelings in emo...,
What are negative feelings in emo...,
Humor is a highly used strategy a...
12  cards
Lecture 9 - Influencer Marketing
Who are influencers,
What are some characteristics of ...,
True or falsethe target audience ...
7  cards
Articles - Main Takeaways
Main takeaway knowles e s linn j ...,
Main takeaway knowles e s linn j ...,
Main takeaway
17  cards
Theories
Associative network theory,
Refers to the capacity to underst...,
Implies that when individuals rea...
8  cards
Alpha-Omega Strategies
What type of strategy is this,
What type of strategy is this,
What type of strategy is this
14  cards

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Resistance and Persuassion

  • Class purpose General learning

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