This class was created by Brainscape user doris flipse. Visit their profile to learn more about the creator.

Decks in this class (23)

Chapter 12: Market segmentation and the selection of target groups
No deck description has yet been added by the author.
12  cards
Chapter 13: Branding and positioning
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23  cards
Chapter 14: Channel Strategy
No deck description has yet been added by the author.
13  cards
Chapter 14: Format Strategy
No deck description has yet been added by the author.
10  cards
Chapter 15: Policy on the assortment
No deck description has yet been added by the author.
22  cards
Chapter 16: Price and promotion
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15  cards
Chapter 17: Communication policy
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15  cards
Chapter 18: Presentation
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12  cards
Chapter 19: Human Resources
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13  cards
Chapter 1: Retail Marketing
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14  cards
Chapter 2: Classification criteria
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9  cards
Chapter 3: Dynamics in retail
No deck description has yet been added by the author.
9  cards
Chapter 4: Broader Perspective
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20  cards
Chapter 5: Strategic Process
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29  cards
Chapter 7: Competitor Analysis
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43  cards
Chapter 8: Commercial retail function
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3  cards
Chapter 9: Perspective of store
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18  cards
Chapter 10: Product groups
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17  cards
Chapter 11: Profitability
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13  cards
Lecture 1
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7  cards
Lecture 2
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14  cards
Lecture 3
No deck description has yet been added by the author.
9  cards
Lecture 4
No deck description has yet been added by the author.
6  cards

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retail

  • Class purpose General learning

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