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Retail Management

This class was created by Brainscape user Ruben Niemann. Visit their profile to learn more about the creator.

By: Ruben Niemann
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Decks in this class (12)

Chapter 3 - Shopper Behavior
Consumer motives for shopping per...,
Different types of shopper,
Different types of shopper uninvo...
29  cards
Chapter 4 - Location
Factors that make the location el...,
Problems of retailer relocation,
Retail location principles
14  cards
Chapter 5 - Design & Layout
4 key principles of store design ...,
Focus,
Ease of shopping
17  cards
Chapter 7 - Pricing
Predatory pricing,
Price sensitivity,
3 broad categories of objectives
12  cards
Chapter 8 - Online Retailing
Factors contributing to growth in...,
Key drivers of online sales,
Most popular online shopping cate...
14  cards
Chapter 1 - Role Of Retailing
Marketing functions of retailing,
Retailing gaps between customer a...,
Functions performed in the market...
22  cards
Chapter 2 - Retail Environment
Nature of the south african retai...,
Factors of the retail environment,
Retailer characteristics
9  cards
Chapter 9 - Merchandise Management
Merchandise management,
Components of merchandise management,
Merchandising team
20  cards
Chapter 11 - Stakeholders
The nature of stakeholders,
Compiling a stakeholder profile,
Owner stakeholders
17  cards
Chapter 12 - Customer service
Customers are changing in the fol...,
Profiling customers,
Customer service approaches
11  cards
Chapter 13: Assets and Risks
Types of risks in a retail organi...,
The risk management process,
Shrinkage
7  cards
Essays
Essay 1 customer service discuss ...,
Essay 1 customer complaints summary,
Essay 2 assets and risk management
4  cards

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Retail Management

  • Class purpose General learning

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