Retail Management

This class was created by Brainscape user Ruben Niemann. Visit their profile to learn more about the creator.

Decks in this class (12)

Chapter 3 - Shopper Behavior
Consumer motives for shopping per...,
Different types of shopper 2,
Different types of shopper 3
29  cards
Chapter 4 - Location
Factors that make the location el...,
Problems of retailer relocation 2,
Retail location principles 3
14  cards
Chapter 5 - Design & Layout
4 key principles of store design ...,
Focus 2,
Ease of shopping 3
17  cards
Chapter 7 - Pricing
Predatory pricing 1,
Price sensitivity 2,
3 broad categories of objectives 3
12  cards
Chapter 8 - Online Retailing
Factors contributing to growth in...,
Key drivers of online sales 2,
Most popular online shopping cate...
14  cards
Chapter 1 - Role Of Retailing
The 3 marketing functions of reta...,
Retailing gaps or discrepancies b...,
Functions performed in the market...
22  cards
Chapter 2 - Retail Environment
Nature of the south african retai...,
Factors of the retail environment 2,
Retailer characteristics 3
9  cards
Chapter 9 - Merchandise Management
Merchandise management 1,
Components of merchandise managem...,
Merchandising team 3
20  cards
Chapter 11 - Stakeholders
The nature of stakeholders 1,
5 steps of compiling a stakeholde...,
Owner stakeholders 3
17  cards
Chapter 12 - Customer service
Customers are changing in the fol...,
Profiling customers 2,
Customer service approaches 3
11  cards
Chapter 13: Assets and Risks
Types of risks in a retail organi...,
The risk management process 2,
Shrinkage 3
7  cards
Essays
Essay 1 customer service 1,
Essay 1 customer complaints summa...,
Essay 2 assets and risk management 3
4  cards

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Retail Management

  • Class purpose General learning

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