This class was created by Brainscape user Mark Lo. Visit their profile to learn more about the creator.

Flashcard maker: Mark Lo

Decks in this class (15)

Module 1: Search Advertising Overview
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Module 2: Set up your Search Network campaign (PART 1)
- About AdWords campaign types - About Shopping campaigns and Shopping ads - About Dynamic Search Ads - About your account organization - Choose an ad format - About text ads - About mobile ads - Enhance your ad with extensions - About ad customizers - What makes up a Shopping ad - Write successful text ads - About keyword insertion - Understanding landing page experience
21  cards
Module 2: Set up your Search Network campaign (PART 2)
- About AdWords campaign types - About Shopping campaigns and Shopping ads - About Dynamic Search Ads - About your account organization - Choose an ad format - About text ads - About mobile ads - Enhance your ad with extensions - About ad customizers - What makes up a Shopping ad - Write successful text ads - About keyword insertion - Understanding landing page experience
17  cards
Module 2.1: Showing your ads
The creator of this deck did not yet add a description for what is included in this deck.
12  cards
Module 2.2: Determine your bid and budget (PART 1)
- Determine a bid strategy based on your goals - About Manual CPC bidding - About enhanced CPC (ECPC) - About bid adjustments - About automated bidding - About Maximize Clicks bidding - About Target Search Page Location bidding - About Target CPA bidding - About "target outranking share" bidding - About Target ROAS bidding - Set a budget for your campaign - Why costs might exceed your average daily budget - Avoid a depleted daily budget
25  cards
Module 2.2: Determine your bid and budget (PART 2)
- Determine a bid strategy based on your goals - About Manual CPC bidding - About enhanced CPC (ECPC) - About bid adjustments - About automated bidding - About Maximize Clicks bidding - About Target Search Page Location bidding - About Target CPA bidding - About "target outranking share" bidding - About Target ROAS bidding - Set a budget for your campaign - Why costs might exceed your average daily budget - Avoid a depleted daily budget
16  cards
Module 2.3: Manage your Search Network campaign (PART 1)
The creator of this deck did not yet add a description for what is included in this deck.
20  cards
Module 2.3: Manage your Search Network campaign (PART 2)
The creator of this deck did not yet add a description for what is included in this deck.
24  cards
Module 2.3: Manage your Search Network campaign (PART 3)
The creator of this deck did not yet add a description for what is included in this deck.
15  cards
Module 3: Measure your Search Network campaign
The creator of this deck did not yet add a description for what is included in this deck.
16  cards
Module 3.1: Monitor your Search Network campaign (PART 1)
The creator of this deck did not yet add a description for what is included in this deck.
18  cards
Module 3.1: Monitor your Search Network campaign (PART 2)
The creator of this deck did not yet add a description for what is included in this deck.
8  cards
Module 3.2: Optimize your Search network campaign (PART 1)
The creator of this deck did not yet add a description for what is included in this deck.
16  cards
Module 3.2: Optimize your Search network campaign (PART 2)
The creator of this deck did not yet add a description for what is included in this deck.
11  cards
Module 3.2: Optimize your Search network campaign (PART 3 - Campaign Experiments)
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0  cards

More about Search Advertising

  • Class purpose General learning

The creator of this class did not yet add a description for what is included in this class.

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