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second marketing research quiz

This class was created by Brainscape user Megan Wise. Visit their profile to learn more about the creator.

By: Megan Wise
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Decks in this class (14)

olviias notes
Project implicit 1,
What is realibikty 2,
Issues with the iat test 3
17  cards
febuary 10th
Step by step approach to measurin...,
Identify and develop the construct 2,
Define the construct 3
24  cards
febuary 12th
The case of the apple watch 1,
What matters when conducting a su...,
Graphic rating 3
14  cards
feb 19th
Segmentation 1,
Targeting 2,
Positioning 3
12  cards
feb 24th
Sampling error 1,
Sampling and sample size 2,
Sample 3
21  cards
march 10
Three steps to data analysis 1,
Data validation 2,
Data preparation 3
10  cards
march 12
Statistical inference 1,
Statistical inference parameter e...,
Point estimate 3
11  cards
march 17
How do you know something is stat...,
Differences between groups 2,
Differences within a group 3
16  cards
chapter 6 textbook
How could you measure loyalty 5 s...,
Step 1 have to identify the conce...,
Step 2 develop a c construct 3
28  cards
chapter 7 textbook
The role of a questionnaire 1,
Criteria for a good questionnaire 2,
Does it provide the necessary dec...
37  cards
chapter 11 textbook
The concept of sampling 1,
Population 2,
Sample versus census 3
22  cards
chapter 12 textbook
Determining sample size for proba...,
Budget available 2,
Rule of thumb 3
11  cards
chapter 13 textbook
Validation 1,
Editing 2,
Step 2 coding 3
30  cards
chapter 14 textbook
Tests of relation 1,
Tests of difference 2,
When to use each test of differen...
15  cards

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second marketing research quiz

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