This class was created by Brainscape user Susanne t. Visit their profile to learn more about the creator.
By:
Susanne t
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Decks in this class (16)
L1: What is social media marketing?
4 social media zones,
Communication model,
Consumer buying proces
7
cards
L2: History, recent developments and ethics
What is social messiness,
What is service dominant logic,
Three types of brand interactios
22
cards
L3: Platforms and network effects
What is a digital platform,
What is socio technical phenomenon,
3 basic characteristics
43
cards
L4: Customer Experience and CRM in the digital age
What is costumer journey,
What is customer experience,
Which 4 social media touchpoints ...
21
cards
L5: The psychology behind social media marketing
The race model,
Heruristic systematic model hsm,
Integrated model
19
cards
L6: Branding and antropomorphic marketing
What is brand personality,
Which 5 personalities is in aaker...,
How to create a brand personality...
23
cards
L7: The future of Influencer Marketing
What is virtual influencers,
Similarities with human influencers,
Anthropomorphism
18
cards
L8: Customer Engagement
Customer journey model,
Rethink the marketing funnel,
What is costumer engagement
33
cards
L9: Consumer need and desires
What is consumer behavior,
Is consumer necessarily a customer,
Why is it important to understand...
46
cards
L10: Strategy, objectives, segmentation and targeting
What is strategic planning,
A process perspective,
The social media strategy should ...
34
cards
L11 Tactical planning and execution
Tactical planning,
Tactical planning which steps req...,
A process perspective
20
cards
L13: Creativity and visuality
What is creativity,
Dimensions of creativity,
Creativity
33
cards
L14: Crisis communication - do's and dont's
Rhetorical arena theory rat what ...,
Rhetorical arena theory rat what ...,
What is a crisis
14
cards
L15: Evaluating the future of SMM and the use of AI
What is ai,
What is ml,
What is deep learning
25
cards
L16: Metrics and Analytics
What is consumer data,
What is declarative data,
What is non declarative consumer ...
39
cards
L17: Evaluation of social media marketing
The social media strategy should ...,
Social media marketing framework,
Objectives
15
cards
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Social Media
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