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Susanne t
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Decks in this class (16)
L1: What is social media marketing?
4 social media zones tuten solomo...,
Tam 2,
Consumer buying proces 3
7
cards
L2: History, recent developments and ethics
What is social messiness 1,
What is service dominant logic 2,
Three types of brand interactios 3
22
cards
L3: Platforms and network effects
What is a digital platform 1,
What does socio technical phenome...,
3 basic characteristics 2
43
cards
L4: Customer Experience and CRM in the digital age
What is costumer journey 1,
What is customer experience 2,
Which 4 social media touchpoints ...
21
cards
L5: The psychology behind social media marketing
The race model 1,
Heruristic systematic model hsm 2,
Integrated model 3
19
cards
L6: Branding and antropomorphic marketing
What is brand personality 1,
Which 5 personalities is in aaker...,
How to create a brand personality...
23
cards
L7: The future of Influencer Marketing
What is virtual influencers 1,
Similarities with human influence...,
Anthropomorphism 3
18
cards
L8: Customer Engagement
Customer journey model 1,
Rethink the marketing funnel 2,
What is costumer engagement ce 3
33
cards
L9: Consumer need and desires
What is consumer behavior 1,
Is consumer necessarily a customer 2,
Why is it important to understand...
46
cards
L10: Strategy, objectives, segmentation and targeting
What is strategic planning 1,
A process perspective 2,
The social media strategy should ...
34
cards
L11 Tactical planning and execution
Tactical planning 1,
Tactical planning which steps req...,
A process perspective 3
20
cards
L13: Creativity and visuality
What does creativity refers to 1,
Dimensions of creativity 2,
Creativity 3
33
cards
L14: Crisis communication - do's and dont's
Rhetorical arena theory rat 1,
Rhetorical arena theory rat 2,
What is a crisis 3
14
cards
L15: Evaluating the future of SMM and the use of AI
What is ai 1,
What is ml 2,
What is deep learning 3
25
cards
L16: Metrics and Analytics
What is consumer data 1,
What is declarative data 2,
What is non declarative consumer ...
39
cards
L17: Evaluation of social media marketing
The social media strategy should ...,
Social media marketing framework 2,
Objectives 3
15
cards
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Social Media
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Looking for something else?
Social Media Period 1
- 81 decks
- 1613 flashcards
- 80 learners
Decks:
Lesson 1 Vocabulary, Lesson 1 Vocabulary Tyler Green, Lesson 1 Flashcards, And more!
