This class was created by Brainscape user Oliver Browne. Visit their profile to learn more about the creator.
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Oliver Browne
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Decks in this class (19)
1.1.1 - The Market
What is a mass market,
What are the characteristics of a...,
What are the advantages of a mass...
24
cards
1.1.2 - Market Research
What is product orientation,
When is product orientation appro...,
What is an example of product ori...
32
cards
1.1.3 - Market Positioning
What is market mapping,
What is the use of market mapping,
What is competitive advantage of ...
13
cards
1.2.1 - Demand
What is demand,
How does price of substitutes lea...,
How does price of compliments lea...
12
cards
1.2.2 - Supply
What is supply,
How does price lead to a change i...,
How does change in the cost of pr...
7
cards
1.2.3 Markets
What is the definition of supply,
What is the definition of demand,
What is market clearing price
7
cards
1.2.4 - PED
What is ped,
What is the ped formula,
How do you calculate change in price
6
cards
1.2.5 - YED
What is yed,
What does income elasticity of de...,
What is the yed formula
6
cards
1.3.1 - Product Service Design
What is aesthetics in design mix,
What is function in design mix,
What is cost in design mix
10
cards
1.3.2 - Branding and Promotion
What is promotion,
What is personal selling types of...,
What is direct marketing type of ...
30
cards
1.3.3 - Pricing Strategies
What is pricing,
What are the different types of p...,
What is cost plus pricing
29
cards
1.3.4 - Distribution
What is distribution,
How does distribution work
2
cards
1.3.5 - Marketing Strategy
What is marketing,
What is marketing strategy,
What is the product lifecycle
26
cards
1.4.1 - Approaches to staffing
What is staff,
What is staffing,
What is staff as an asset value
75
cards
1.4.2 - Recruitment
What is recruitment,
What are the stages of the recrui...,
What is the recruitment process s...
22
cards
1.4.3 - Organizational Design
What is organisational design,
What is a hierarchy,
What is span of control
22
cards
1.4.4 - Motivation in Theory and Practice
What is motivation,
Why is employee motivation important,
What are the different motivation...
13
cards
1.4.5 - Leadership
What is leadership,
What is management,
What are types of leadership
7
cards
1.5.4 - Forms of Business
What is a business form,
Hat is the most common business f...,
What is limited liability
23
cards
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