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theme 1 - business

This class was created by Brainscape user Neve Jackson. Visit their profile to learn more about the creator.

By: Neve Jackson
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Decks in this class (24)

1.1.1 the market
Market 1,
Mass market characteristics 3 2,
Benefits of a mass market 4 3
25  cards
1.1.2 market research
Product orientation 4 1,
Market orientation 4 2,
Market research 3
26  cards
1.1.3 market positioning
Market map 1,
Product differentation 2,
Purpose of product differentation...
8  cards
1.2.1 demand
Demand 1,
Causes of changes in demand 7 2,
Basic law of demand 3
8  cards
1.2.2 supply
Supply 1,
Causes of changes in supply 4 2,
Subsidies 3
10  cards
1.2.3 markets
Market equilibrium 1,
Supply 2,
Demand 3
20  cards
1.2.4 price elasticity of demand
Price elasticity 1,
Price elastic demand 2,
Price inelastic demand 3
11  cards
1.2.5 income elasticity of demand
Income elasticity of demand 1,
Formula for yed 2,
What does yed depend on 3
17  cards
1.3.1 product/service demand
Product 1,
Goods 2,
Services 3
16  cards
1.3.2 branding + promotion
Brand 1,
Features of a brand 2,
Product brand 3
25  cards
1.3.3 pricing strategies
Price 1,
Stages of price setting 2,
Pricing method 3
24  cards
1.3.4 distribution
Distribution channel 1,
Intermediary 2,
Distribution 3
12  cards
1.3.5 marketing strategy
Product lifecycle 1,
Order of product lifecycle 2,
R d 3
21  cards
1.4.1 approaches to staffing
Staff as a cost 4 1,
Staff as an asset 5 2,
Flexible working 3
27  cards
1.4.2 recruitment, selection + training
Positives of part time 1,
Negatives of part time 2,
Internal recruitment 3
21  cards
organisational design
Organisational structure 1,
What does organisational structur...,
Factors that influence organisati...
34  cards
motivation in theory and practise
Motivation in the workplace 1,
What does a motivated workforce r...,
Methods to motivate employees 3
46  cards
leadership
Autocratic leadership 1,
Autocratic leadership advantages 2,
Autocratic leadership disadvantag...
6  cards
role of an entrepreneur
Entrepreneur 1,
Employees 2,
Business 3
20  cards
entrepreneurial motives and characteristics
Characteristics of an entrepreneur 1,
Skills of an entrepreneur 2,
Why do people set up a business 2
21  cards
business objectives
Sales growth 1,
Survival 2,
Profit maximisation 3
10  cards
forms of business
Sole trader 1,
Private limited company 2,
Limited liability 3
18  cards
business choices
What is likely to happen as the b...,
When does an entrepreneur become ...,
What does the change of role stem...
18  cards
moving from entrepreneur to leader
Difficulties moving from an entre...,
Blank 2
2  cards

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theme 1 - business

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