This class was created by Brainscape user Ece Ahsak. Visit their profile to learn more about the creator.
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Ece Ahsak
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Decks in this class (15)
1.1.1 The market
Define market 1,
Define mass market 2,
Define niche market 3
15
cards
1.1.2 Market research
Define invention 1,
Define innovation 2,
Define product innovation 3
31
cards
1.1.3 Market positioning
Define positioning 1,
Marketing mix 4ps 2,
Pro s 3
8
cards
1.3.1 Product/service design
Define product 1,
Customer needs 2,
Define design mix 3
12
cards
1.3.2 Branding and promotion
Define promotion 1,
Define personal selling 2,
Define direct marketing 3
37
cards
1.3.3 Pricing strategies
Define pricing 1,
Define strategy 2,
Depends on 3
15
cards
1.3.4 Distribution
Define distribution 1,
4 stage distribution 2,
4 stage distribution pro 3
7
cards
1.5.1 Role of an entrepreneur
Define business 1,
Define entrepreneur 2,
Creating and setting up a business 3
11
cards
1.5.2 Entrepreneurial motives and characteristics
Characterisitcs 1,
Roles of an entrepreneur 2,
Entrepreneurial skills 3
7
cards
1.5.3 Business objectives
Define business objectives 1,
Survival 2,
Profit maximisation 3
10
cards
1.5.6 Moving from an entrepreneur to a leader
Define leader 1,
Define learning to delegate 2,
Pro s learning to delegate 3
7
cards
1.5.5 Business choices
Define opportunity cost 1,
Define trade off 2,
The problem 3
3
cards
1.5.4 Business forms
Define business forms 1,
Define limited liability 2,
Define unlimited liability 3
26
cards
1.4.4 Motivation in theory
Motivation in theory
15
cards
1.4.5 Leadership
Define leadership 1,
Define autocratic 2,
Autocratic used in 3
9
cards
More about
Theme 1 business
- Class purpose General learning
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