This class was created by Brainscape user Alejandra Garcia-Cordero Pascua. Visit their profile to learn more about the creator.
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Decks in this class (23)
Topic 1
Mass markets key features 1,
Mass markets advantages and disad...,
Nice markets key features 3
8
cards
Topic 2
Product orientation key features 1,
Market orientation key features 2,
Factors influencing orientation 3
10
cards
Topic 3
Benefits of markets positioning 1,
Methods to gain competitive advan...,
Strategies for differentiation 3
5
cards
Topic 4 & 5
Factors influencing demand 1,
Movements along vs shifts in dema...,
Factors leading to demand changes 3
5
cards
Topic 6
Interaction of supply and demand 1,
Changes in demand 2,
Changes in supply 3
4
cards
Topic 7 & 8
Price inelastic demand vs price e...,
Ped interpreting numerical values 2,
Factors influencing price elastic...
8
cards
Equations
Ped 1,
Total revenue 2,
Yed 3
3
cards
Topic 9 & 10
The design mix 1,
Impact of social trends on design 2,
Benefits of adopting social trends 3
11
cards
Topic 11
Types of pricing strategies cost ...,
Types of pricing strategies price...,
Types of pricing strategies penet...
8
cards
Topic 12
What does a successful distributi...,
Key types of distribution channels 2,
Advantages of using a wide distri...
11
cards
Topic 13
Stages of product life cycle deve...,
Stages of product life cycle intr...,
Stages of product life cycle grow...
14
cards
Topic 14
Staff as an asset key practices 1,
Staff as an asset advantages 2,
Staff as a cost key practices 3
13
cards
Topic 15
Key steps of recruitment and sele...,
Key steps of recruitment and sele...,
Key steps of recruitment and sele...
18
cards
Topic 16
Purpose of organisational structu...,
Key features of organisational st...,
Formal organisation chart advanta...
13
cards
Topic 17
Importance of employee motivation 1,
Negative impacts of low motivation 2,
Motivation theories taylor s scie...
8
cards
Topic 18
Henri fayols key functions of man...,
Key characteristics of leaders 2,
Characteristics of effective lead...
8
cards
Topic 19
Stages in setting up a business 6 1,
Day to day operations 6 2,
Expansion strategies 3
7
cards
Topic 20
Characteristics and skills of ent...,
Essential entrepreneurial skills 6 2,
Reasons for setting up business f...
5
cards
Topic 21
Business aims vs objective 1,
Smart 2,
Types of objectives survival 3
11
cards
Topic 22
Features of sole traders 1,
Advantages of sole traders 2,
Disadvantages of sole traders 3
19
cards
Topic 23
Main reasons businesses want to g...,
Common growth path 2,
Features of public limited compan...
8
cards
Topic 24
Non monetary opportunity costs 1,
What do business choices involve 2,
What should entrepreneurs conside...
7
cards
Topic 25
What triggers transition from ent...,
From entrepreneur to leader key c...,
From entrepreneur to leader key c...
13
cards
More about
Theme 1 Business
- Class purpose General learning
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