Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

Unit 2: Developing a Marketing Campaign

This class was created by Brainscape user AL D. Visit their profile to learn more about the creator.

By: AL D
Start Studying

Decks in this class (20)

Purposes Of Marketing
What is the purpose of marketing 1,
What is anticipate demand 2,
What is recognise demand 3
10  cards
Marketing Aims & Objectives
What is the purpose of marketing ...,
What are marketing aims and objec...,
What are the six main marketing a...
14  cards
Mass & Niche Markets
What is a mass market 1,
What is a niche market 2,
A premium burger restaurant is ab...
3  cards
Market Segmentation
What are the 6 segments of the ma...,
Why market segmentation in busine...,
Explain market segmentation of age 3
13  cards
Branding
What role does branding have 1,
Why should a brand s personality ...,
Brand personality vs brand image 3
7  cards
Internal Influences On Marketing
What is the purpose of internal i...,
What are the cost of campaign inf...,
How to calculate cost of campaign 3
7  cards
External Influences On Marketing
List 6 external influences that m...,
Social 2,
Technological 3
8  cards
Identifying What Customers Want
What does market research involve 1,
Target market 2,
How do businesses find out about ...
6  cards
Primary Research
State 5 types of primary research 1,
Surveys 2,
Interviews 3
6  cards
Internal Secondary Research
Explain internal secondary resear...,
Internal secondary research inclu...,
Customer data financial records 3
5  cards
External Secondary Research
What is external secondary resear...,
What are commercially published r...,
What are government statistics 3
6  cards
Validity and reliability
What is validity 1,
What is reliability 2,
What is appropriateness 3
5  cards
Quantitative and qualitative data
What is qualitative data 1,
What is quantitative data 2,
What are sources of data 3
3  cards
Appropriate market research
What is sufficient research 1,
What is focused research 2,
What is selecting and extracting ...
5  cards
Interpreting and analysing data
What is analysing the data 1,
What is additional information 2,
What is evaluating validity 3
5  cards
Product life cycle
What are development and launch 1,
What is growth 2,
What is maturity 2
4  cards
Suitability of marketing aims and objectives
What are financial objectives 1,
What is survival in business 2,
What are market share and custome...
5  cards
Situational Analysis
What is a swot analysis 1,
What is a situational analysis 1,
What are the disadvantages of swot 2
4  cards
Use of research data
What is target markets 1,
What is competitor analysis 2,
What is t k maxx 3
3  cards
Marketing Mix
Blank 1
1  cards

More about
Unit 2: Developing a Marketing Campaign

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study AL D's Unit 2: Developing a Marketing Campaign flashcards now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

Business Unit 2 Developing A Marketin...
  • 1 decks
  • 19 flashcards
  • 3 learners
Decks: 3 Hour Written Report Exam, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions