This class was created by Brainscape user Patrick Nitsche. Visit their profile to learn more about the creator.
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Patrick Nitsche
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Decks in this class (92)
1.1 Influencing factors of the demand of wine
No deck description has yet been added by the author.
23
cards
1.2 Factors that influence the supply of wine
No deck description has yet been added by the author.
14
cards
1.3. Challenges of oversupply & undersupply
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8
cards
2.1 Grape growing cost
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13
cards
2.2 Winemaking costs
No deck description has yet been added by the author.
3
cards
Examples of effect of scale production
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4
cards
2.3 Transportation costs
No deck description has yet been added by the author.
11
cards
2.4 Importation costs
No deck description has yet been added by the author.
3
cards
2.5 sales costs
No deck description has yet been added by the author.
11
cards
2.6 Marketing costs
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2
cards
2.7. The impact of legislation to the cost of wine
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3
cards
2.8 The impact of fluctuations in currency on cost of wine
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8
cards
3 Types of businesses engaged in the production of wine
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17
cards
en primeur / wine futures
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5
cards
3.5 grower-merchants
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2
cards
3.6 Co-operatives
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5
cards
3.7 custom crush facilities
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2
cards
3.8 virtual winemakers/wineries
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1
cards
3.9. conglomerates
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5
cards
4.1 selling to retailer / getting the wine to the point off sale
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5
cards
4.0 options getting the wine to the point of sale
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1
cards
4.2 appoint a distributor / getting the wine to the point of sell
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5
cards
4.3 establish a joint venture / getting the wine to the point of sale
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4
cards
Mergers and acquisitions in the wine industry
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5
cards
4.4 Use a broker / getting wine to the point of sale
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3
cards
4.5 selling directly to consumer / getting wine to the point of sale
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2
cards
4.5 cellar door sales
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6
cards
4.5 Events / Getting the wine to point of sale
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3
cards
4.5 wine clubs / getting the wine to point of sale
No deck description has yet been added by the author.
3
cards
4.5 online / getting wine to point of sale
No deck description has yet been added by the author.
3
cards
5 Retail sector / getting wine to the end consumer
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1
cards
5.1 supermarkets / retail sector
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6
cards
5.2 Deep discounter / retail sector
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3
cards
5.3 Convenience retailers / retail sector
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1
cards
5.4 specialist wine retailers / retail sector
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6
cards
5.5 hybrids / retail sector
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2
cards
5.6 online retailer / retail sector
No deck description has yet been added by the author.
6
cards
5.7 global travel retailer / retail sector
No deck description has yet been added by the author.
3
cards
5.8 wine investment companies / retail sector
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3
cards
Wine Investment
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10
cards
hospitality sector / getting wine to the endconsumer
No deck description has yet been added by the author.
1
cards
6.1.1 Specialist wine bars / hospitality sector
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1
cards
6.1.2 general bars / hospitality sector
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1
cards
6.2.1 Non destination restaurants / hospitality sector
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1
cards
6.2.2 casual dining / hospitality sector
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1
cards
6.2.3 fine dining / hospitality sector
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1
cards
examples of choice of retailer within a relatively free market
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1
cards
examples of options for getting the wine to point of sale within a free market
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2
cards
7.1 Monopoly markets / other types of market
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6
cards
7.0 other types of market
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1
cards
7.2 TTS - The Three-Tier System / other types of market
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12
cards
8.1 what is marketing
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2
cards
8.2 overview of the marketing process
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1
cards
8.3 Using SWOT to analyse a marketing objective
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4
cards
8.3.1 SWOT / setting the objectives
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3
cards
8.3.2 SWOT / Strength & Weaknesses
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2
cards
8.3.3 SWOT / Opportunities and threats
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8
cards
9 Identifying the product/brand to be marketed
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1
cards
9.1 Branding
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20
cards
10.1 Segmentation / identifying target market
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7
cards
10.2 Market research / identifying target market
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14
cards
Abkürzungen lernen
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2
cards
11 Setting the objects of the marketing strategy
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4
cards
12 Devising the marketing strategy
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1
cards
12.1 Product /devising marketing strategy
No deck description has yet been added by the author.
5
cards
12.2 Price /devising marketing strategy
No deck description has yet been added by the author.
4
cards
12.3 People /devising marketing strategy
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2
cards
12.4. Place /devising marketing strategy
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7
cards
12.5. Promotion /devising marketing strategy
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2
cards
12.5.1.1. Price promotion / At the point of sale: /devising marketing strategy
No deck description has yet been added by the author.
7
cards
12.5.1.2. Competitions /devising marketing strategy
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1
cards
12.5.1.3. Limited edition packaging/presentation
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2
cards
12.5.1.4. consumer tastings
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3
cards
12.5.1.5. staff incentives
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1
cards
12.5.1.6. staff training
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3
cards
Examples of promotion options at the point of sale
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6
cards
12.5.2 Promotion Away from point of sale / devising the marketing strategy
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2
cards
12.5.2.1 Television or cinema /devising marketing strategy
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2
cards
12.5.2.2 press advertising - Promotion Away from point of sale - devising the marketing strategy
No deck description has yet been added by the author.
2
cards
12.5.2.3 Billboards - Promotion Away from point of sale / devising the marketing strategy
No deck description has yet been added by the author.
1
cards
12.5.2.4 online platforms - Promotion Away from point of sale / devising the marketing strategy
No deck description has yet been added by the author.
1
cards
12.5.2.5 social media - Promotion Away from point of sale / devising the marketing strategy
No deck description has yet been added by the author.
2
cards
12.5.2.6. Websites - Promotion Away from point of sale / devising the marketing strategy
No deck description has yet been added by the author.
2
cards
12.5.2.7. Smartphone Apps - Promotion Away from point of sale / devising the marketing strategy
No deck description has yet been added by the author.
1
cards
12.5.2.8. Reviews and awards - Promotion Away from point of sale / devising the marketing strategy
No deck description has yet been added by the author.
1
cards
12.5.2.9. Wine tourism - Promotion Away from point of sale / devising the marketing strategy
No deck description has yet been added by the author.
4
cards
12.5.2.10. public relation - Promotion Away from point of sale / devising the marketing strategy
No deck description has yet been added by the author.
5
cards
12.5.2.11 sponsorship - Promotion Away from point of sale / devising the marketing strategy
No deck description has yet been added by the author.
3
cards
12.5.2.12 Events and festivals - Promotion Away from point of sale / devising the marketing strategy
No deck description has yet been added by the author.
5
cards
12.5.2.13. free merchandise - Promotion Away from point of sale / devising the marketing strategy
No deck description has yet been added by the author.
3
cards
13 Implementing and monitoring the marketing strategy
No deck description has yet been added by the author.
2
cards
14 Marketing options
No deck description has yet been added by the author.
1
cards
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wset diploma d2 - winebusiness (my own)
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