Topic 1 - Business in the real world (1. the purpose and nature of a business), Topic 1 - Business in the real world (2. business ownership), Topic 1 - Business in the real world (3. setting business aims and objectives )...
Chapter 1 Marketing: The Art and Science of Satisfying Cusotmers, Chapter 2 Strategic Planning in Contemporary Marketing, Chapter 3 The Marketing Environment, Ethics and Social Responsibility...
Chapter 1. Taking Risks and Making Profits within the Dynamic Business Environment, Chapter 2. Understanding Economics and How it Affects Business, Chapter 3. Doing Business in Global Markets...