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Learn Imc 2

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  • Marketing strategy & practice
    Marketing strategy & practice

    Marketing strategy & practice

    By: E D
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    19
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    S&T(CA)

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    163
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  • IMC BOOKNOTE
    IMC BOOKNOTE

    IMC BOOKNOTE

    By: Shirley Qu
    Chapter 1 What Is Value-based IMC, Chapter 2 Step 1 Identify customers and prospects, Chapter 3 Step 2 Valuation of customers/ prospects
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