Defining marketing and the marketing process, understanding the marketplace and consumer value, designing a customer value - driven strategy and mix...
Chapter 1, 2 and 3 Actuarial advice, External environment and Regulation, Chapter 4: Introduction to financial products and customer needs, Chapter 5, 6, 7 and 8 Life, Health and General insurnace...
Weeks 1 -3 - The marketing process (Understanding the marketing problem and situation analysis), Week 4-7 - Developing Strategy and Building Brands (Product/ Service), Week 8-11: Execution (Communications)