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  • MRKT438
    MRKT438

    MRKT438

    By: Matt Gu
    Importance of Brands, Brands vs Products, + TB Chapter 1, Brand Challenges, CBBE, Drivers of Strong Brands, + TB Chapters 2 & 3, Measuring Brand Equity, Driver & Sources of Brand Equity P1, + TB Chapter 10 ...
    11
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    256
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    2
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  • MRKT 438
    MRKT 438

    MRKT 438

    By: Claire Bent
    Lecture 2: Brand Defined/Why Brands Matter, 3: Brand Challenges and CBBE, 4: Brand Resonance ...
    12
    Decks
    390
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    1
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  • MRKT 438
    MRKT 438

    MRKT 438

    By: Sophie Wade
    Test 1, Textbook 1, Test 2 ...
    4
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    265
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    1
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  • mrkt438
    mrkt438

    mrkt438

    By: Kate MacLeod
    Brand Architecture, Leveraging Secondary Associations, Digital Marketing Programs ...
    6
    Decks
    85
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    1
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