Why is demand important for vaccination?
Vaccines cannot be given if nobody comes for the vaccine.
What affects vaccine demand?
- Communication (awareness)
- Behavioural and social determinants
- Reach especially to subgroups
- Demand and prioritisation among providers and policymakers
How is vaccine demand measured?
- Uptake and coverage
- Digital analytics
- Polls, surveys, focus groups, other assessments of sentiment
What communication method is required when there are vaccine safety concerns?
Crisis communication
What resources are available for vaccine crisis communication?
WHO Vaccine Safety Communication
Crisis communication related to vaccine safety: technical guidance (PAHO)
What are the phases of crisis communication?
Preparation
Implementation
Evaluation
What is in the preparation phase?
- Understand evidence
- Identify and train spokespeople
- Establish information flow and approval
- Map key audiences and SHs
- Develop communication materials
What is in the implementation phase?
Risk comms - Ch ECHO STARCCH K2D2
- Communicate promptly and transparently
- Provide timely, accurate and credible information
- Empower public dialogue
- Tailor messages to audiences
What is in the evaluation phase?
- Monitor public opinion
- Conduct post-crisis assessments
- Strengthen routine communication
What are key principles for vaccine safety communication?
- Build trust - maintain and rebuild trust with public and authorities
- Empathy and understanding - acknowledge and address public beliefs, perceptions, concerns
- Collaboration - foster coordination and collaboration among different government ministries, institutes and expert groups
What is vaccine hesitancy?
A barrier to vaccination uptake.
What factors influence thinking and feeling regarding vaccines?
- Perceived disease risk
- Vaccine confidence - perceived benefits, safety, and trust.
What are social processes that affect vaccination?
- Social norms
- Health worker recommendations
- Family and religious leader support
- Gender equity
What does motivation refer to in the context of vaccination?
Intention to get recommended vaccines.
What practical issues can affect vaccination?
Access
- Acceptability - service quality
- Affordability - free vs. OOP
- Approachability - awareness
- Appropriateness - cultural, respect from health workers
- Availability - services (fixed, outreach), timing
What are some methods to measure demand for vaccines?
Uptake and coverage, digital analytics, polls, surveys, focus groups, other assessments of sentiment.
What might vaccine safety concerns require?
Crisis communication.
What does the WHO provide regarding vaccine safety?
Vaccine Safety Communication and technical guidance for crisis communication.
