reflationary policies
Equilibrium national income AD
Economic shocks
Demand shock
Supply shock
Aggregate Demand
total planned spending for an economy’s goods and services at a given price level
Determinants of AD: Consumption
-Keynes: consumption is determined by disposable income (gross income-taxes+benefits)
- Friedman: consumption depends more on what households expect their income to be long term (permanent income)
- Money illusion: nominal pay increases make people feel wealthier (money wage)
- Consumer confidence: marginal propensity to save or consume
- Wealth: more = more consumption
- Wealth effect: ^
- Distribution of income & wealth: inequality lowers consumption: those with higher incomes have marginal propensity to save lower income have marginal propensity to consumer
- Rate of interest
- Expected future rate of inflation
Determinants of AD: Investment
Determinants of AD: Government Spending
Determinants of AD: Net exports (X-M)
AD diagram & shifts
Demand-side shock: Global Financial Crisis
The collapse of the housing market and the subsequent financial crisis led to a significant decrease in consumer and business confidence. Banks faced liquidity issues, and there was a credit crunch, reducing the availability of loans for businesses and households.
Demand-side shock: The COVID-19 Pandemic
The global spread of the COVID-19 virus led to lockdowns, travel restrictions, and social distancing measures, significantly impacting consumer behavior and business operations.