1
Q
Why do we study attitudes?
A
to predict behavior
2
Q
Global Attitude
A
Does not contain a specific action (behavior) and has nothing to do with specific behaviors and it is very broad
3
Q
Specific Attitude
A
Evaluation of an action linked to the attitude object
4
Q
Why don’t global racial attitudes predict discrimination?
A
Implicit measures are weak
5
Q
_____ global attitudes have greater predictive power over controlled behaviors
A
Explicit
Social Influence and Persuasion
flashcards
Decks in class (6)
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