1
Q
Types of new product
A
Modification
Major innovation
Minor innovation
2
Q
Modification
A
70%. Ham and cheese pringles
3
Q
Major innovation
A
10%
Completely new
Primary demand: tell people why they need it
4
Q
Minor innovation
A
20%
Cheep version of major innovation
Institutional demand : why u should buy their products over the major products
5
Q
Product refinement
A
Keep tweeting and making one product better
US
6
Q
Product churning
A
Shot gun product out see what sticks
Japan
7
Q
Parallel development
A
Make iPhone 1 2 3 4 in advance when competitors try to answer back you drop the next product
8
Q
Freshening
A
Bringing logo or value prop up to date
9
Q
Green washing
A
When people think ur environmentally friendly cause u use green In ur design
Marketing
flashcards
Decks in class (20)
# Cards
