Clickminded Flashcards by Amanda Wise

What feature collects company-specific data such as Member Status?

● Custom Filter
● Event Tracking
● Custom Dimension
● Custom Metric

● Custom Dimension

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Which kinds of hits does Google Analytics track?

● Pageview
● Event
● All of the above
● Transactions

● All of the above

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To recognize users across different devices, what feature must be enabled?

● Audience Definitions
● Attribution Models
● Google Ads Linking
● User ID

● User ID

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In Multi-Channel Funnel reports, how are default conversions credited?

● Second to last campaign, search or ad
● Equal credit along the conversion touchpoints
● Last campaign, search or ad
● First campaign, search or ad

● Last campaign, search or ad

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What report indicates the pages of a website where users first arrived?

● Landing Pages report
● Pages report
● Location report
● All Pages report

Landing Pages report

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6.	What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
●	The Measurement Protocol
●	Data Import
●	Browser cookies
●	The Networking Protocol

The Measurement Protocol

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What is not considered a default “medium” in Google Analytics?

● referral
● google
● organic
● cpc

google

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8.	What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
●	Attribution modeling
●	Conversion tracking
●	Channel Groupings
●	Multi-Channel Funnels

Attribution modeling

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What metric-dimension combination is not valid?

● Avg. Time on Page / Device Category
● Sessions / Bounce rate
● Sessions / Source
● Total Events / User Type

Sessions / Bounce rate

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Which reports indicate how traffic arrived at a website?

● Demographics
● Geo
● All Traffic
● Behavior

All Traffic

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In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
● True
● False

True

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Custom Dimensions can be used as what?

● Primary dimensions in Custom Reports
● Secondary dimensions in Custom Reports
● Secondary dimensions in Standard reports
● All of the Above

All of the Above

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What feature must be enabled to use Multi-Channel Funnels?

● Custom Dimensions
● Advertising Features
● Goals or Ecommerce
● In-page Analytics

● Goals or Ecommerce

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What data table display compares report metrics to the website average?

● Pivot
● Percentage
● Performance
● Comparison

● Comparison

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View filters are applied in what order?

● Creation date
● Random order
● Sequential order
● Alphabetical order

Sequential order

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Auto-tagging is used to collect data from what kind of traffic?

● Social media traffic
● Social media traffic
● Google Ads Campaign traffic
● Website referral traffic

● Google Ads Campaign traffic

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What report indicates where users start or exit the conversion funnel?

● Goal Flow
● Treemaps
● Cohort Analysis
● User Timings

● Goal Flow

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Which parameters can be included with an event hit for reporting?

● Event, Category, Action, Label
● Or Category, Action, Label, Unique Events
● Category, Action, Label, Value
● Category, Action, Label, Total Events

Category, Action, Label, Value

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What Remarketing audiences cannot be defined by default?

● Users who speak a particular language
● Users who visited a physical store
● Or Users who played a video on a website
● Users who visited a specific page on a website

● Users who visited a physical store

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What data is Google Analytics Goals unable to track?

● Customer’s lifetime value
● Making a purchase
● Signing up for a newsletter
● Watching a video

Customer’s lifetime value

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21.	In Custom Reports, what must metrics and dimensions share in order to report accurately?
●	Same view
●	Same scope
●	Or Same Custom Report
●	Same index

● Same scope

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What is used to create Smart Goals?

● Machine-learning algorithms
● Custom Reports
● Analytics Goals
● Remarketing audience

● Machine-learning algorithms

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Which three campaign parameters are recommended to manually track campaigns?

● Medium, Source and Content
● Campaign, Content and Term
● Medium, Source and Campaign
● Source, Content and Term

● Medium, Source and Campaign

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Filters cannot perform what action on collected data?

● Include data from specific subdomains
● Include shopping preferences
● Convert dynamic page URLs to readable text strings
● Exclude traffic from particular IP addresses

● Include shopping preferences

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``` 25. If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events? ● 2 ● 6 ● 1 ● 3 ```

● 1

26. What scope levels available for dimensions and metrics? ● Event-level, duration-level, transaction-level, or user-level scope ● Event-level, session-level, transaction-level, or user-level scope ● Location-level, duration-level, product-level, or user-level scope ● Hit-level, session-level, product-level, or user-level scope

Hit-level, session-level, product-level, or user-level scope

27. Which assets cannot be shared in the Solutions Gallery? ● Goals ● Segments ● Custom reports ● Custom Dimensions

● Custom Dimensions

28. Which Goals are available in Google Analytics? ● Destination, Event, Duration, Pages/Screens per Session ● Location, Event, Time, Users per Session ● Destination, Event, Pageview, Social ● Pageview, Event, Transaction, Social

● Destination, Event, Duration, Pages/Screens per Session

29. What report identifies browsers that may have had problems with a website? ● The Active Users report ● The Browser and OS report ● The Source/Medium report ● The New vs Returning report

The Browser and OS report

``` 30. What scope would be set for a Custom Dimension that reports membership status for a customer rewards program? ● Session ● Hit ● Product ● User ```

● User

31. To track users and sessions across multiple domains, what first must be set up? ● Data Import ● Ad Exchange Linking ● Cross-domain tracking ● Google Ads Linking

Cross-domain tracking

32. When the same default tracking code is installed on pages with different domains, what will result? ● Analytics will associate users and sessions with a single domain ● Analytics will not associate users and sessions with any domain ● Analytics will send an alert about duplicate data collection ● Analytics will associate users and sessions with their respective domains

Analytics will associate users and sessions with their respective domains

``` 33. What feature would be used to collect how many times users downloaded a product catalog? ● Custom Report ● Event Tracking ● Calculated Metrics ● Custom Dimension ```

Event Tracking

34. What is a “secondary dimension” in Google Analytics? ● An additional report dimension for more specific analysis ● A dashboard widget that offers more specific analysis ● A visualization to understand the impact of data ● An additional report metric for more specific analysis

An additional report dimension for more specific analysis

35. When will Google Analytics be unable to identify sessions from the same user by default? ● When the sessions happen in the same browser on the same device ● Or When the sessions share the same browser cookie ● When the sessions happen in different browsers on the same device ● When the sessions happen in the same browser on the same day

When the sessions happen in different browsers on the same device

``` 36. What report shows which web pages get the most traffic and highest engagement? ● Frequency and Recency report ● Active Users report ● Engagement report ● All Pages report ```

All Pages report

37. What is not considered a “source” in Google Analytics by default? ● email ● (direct) ● google ● googlemerchandisestore.com

``` 38. If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session? ● As an event ● Or As a click ● As a bounce ● As an interaction ```

● As a bounce

39. What is not a benefit of Google Analytics Remarketing? ● Show customized ads to customers who have previously visited your site ● Allow customers to quickly reorder an item they have previously purchased ● Create remarketing lists without making changes to your existing Analytics snippet ● Create remarketing lists based on custom segments and targets

● Allow customers to quickly reorder an item they have previously purchased

40. View filters may be applied retroactively to any data that has been processed. ● False ● True

● False

41. What report shows the percentage of traffic that previously visited a website? ● Behavior > Frequency and Recency report ● Interests > Affinity categories report ● All traffic > Referrals report ● Behavior > New vs returning report

Behavior > New vs returning report

42. Once filters have been applied, what is the option to recover filtered data? ● Filtered data is not recoverable ● Data may be recovered within 10 days ● Data may be recovered within 30 days ● Or Data may be recovered within 5 days

● Filtered data is not recoverable

``` 43. For auto-tagging, what parameter does Google Ads include in the destination URL? ● adid= ● urlid= ● utm= ● gclid= ```

gclid=

44. What report shows the percent of site traffic that visited previously? ● Sales Performance report ● Frequency & Recency report ● Referrals report ● New vs Returning report

New vs Returning report

45. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? ● Active Users report ● User Explorer report ● Users Flow report ● Cohort Analysis report

Active Users report

46. To view accurate data in a Custom Report, what action should be avoided? ● Pair metrics and dimensions of different scopes ● Use multiple dimensions together in the same report ● Create a report with Custom Metrics ● Use a Custom Dimension as a primary dimension

Pair metrics and dimensions of different scopes

47. How would a view filter be configured to include only users from Brazil and Argentina? ● Filter 1: include Brazil > Filter 2: include Argentina ● Filter 1: include Argentina > Filter 2: include Brazil ● Filter 1: include Brazil or Argentina ● Filter 1: exclude all countries except Brazil and Argentina

● Filter 1: include Brazil or Argentina

48. What cannot be collected by the default Analytics tracking code? ● Device and operating system ● User’s favorite website ● Page visits ● Browser language setting

● User’s favorite website

49. Views can include website data collected before the view was created. ● False ● True

● False

50. What report shows which types of mobile devices visited a website? ● Technology > Network report ● Site Content > Landing Page report ● Mobile > Devices report ● All Traffic > Source/Medium report

Mobile > Devices report

51. Within how many days can a deleted view be restored? ● 25 ● 5 ● 35 ● 15

52. What is not a benefit of using segments to analyze data? ● Isolate and analyze specific conversion paths using conversion segments ● Permanently modify the data in a view ● Analyze users by single or multi-session conditions ● Compare behavior metrics for groups of users like Converters vs non-Converters

Permanently modify the data in a view

53. What report provides data on how specific sections of a website performed? ● Location report ● Frequency and Recency report ● Content Drilldown report ● Top Events report

Content Drilldown report

54. What criteria could not be used to create a Dynamic Remarketing audience? ● Users who returned an item they purchased ● Users who viewed a homepage ● Or Users who viewed a search result page on a website ● Users who viewed product-detail pages

Users who returned an item they purchased

55. What report shows a visual representation of user interactions on a website? ● Behavior Flow report ● Landing Pages report ● Content Drilldown report ● Treemaps report

Behavior Flow report

56. A new Custom Channel Group may be applied retroactively to organise data that has been previously collected. ● True ● False

● True

57. When linking a Google Ads account to Google Analytics, what is not possible? ● Import Analytics Goals and transactions into Google Ads as conversions ● Adjust keyword bids in Google Ads from Google Analytics ● View Google Ads click and cost data next to site engagement data in Analytics ● Create remarketing lists in Analytics to use in Google Ads campaigns

● Adjust keyword bids in Google Ads from Google Analytics

58. What asset is used to build a remarketing list? ● Custom Dimension ● Custom Segment ● Custom Report ● Or Custom Metric

Custom Segment

``` 59. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal? ● /ordercomplete.php ● /ordercomplete/index.html ● /ordercomplete/thank_you.html ● /order/complete.php ```

/order/complete.php

60. What does assigning a value to a Google Analytics Goal enable? ● Track actual revenue from conversions ● Track real-time business revenue ● Analyze a website conversion funnel ● Compare goal conversions and measure changes to a website

● Compare goal conversions and measure changes to a website

61. When does a default Analytics session expire? ● When a user is inactive on a web page for more than 30 minutes ● After 30 minutes, regardless of user activity on a web page ● At noon every day ● When a user opens a new browser window

When a user is inactive on a web page for more than 30 minutes

62. What report indicates the last page users viewed before leaving a website? ● Landing Pages report ● All Pages report ● Exit Pages report ● Pages report

Exit Pages report

63. Google Analytics cannot collect data from which systems by default? ● Offline inventory database ● Websites ● Online point-of-sale systems ● Mobile devices

Offline inventory database

64. What would prevent data from appearing in a Custom Report? ● Too many metrics in a Custom Report ● A filter that removes all the data ● Custom Report isn’t shared with users in the same view ● Too many dimensions in a Custom Report

A filter that removes all the data

65. Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

before the closing tag

66. Segments will not allow you to do what? ● Create subsets of sessions or users ● Permanently alter data ● Build custom Remarketing lists ● Isolate and analyze data

● Permanently alter data

67. To recognize users across different devices, what is required for User ID? ● A new Analytics account for reporting ● Google Tag Manager ● Sign-in that generates and sets unique IDs ● All of the above

● Sign-in that generates and sets unique IDs

68. What channel is not included in the default Channels report? ● Direct ● Display ● Organic Search ● Device

● Device

69. What is not a filter setting for data in views? ● Modify ● Include ● Restore ● Exclude

Restore

``` 70. What feature can join offline business systems data with online data collected by Google Analytics? ● Data import ● Goal tracking ● User ID ● Google Ads Linking ```

Data import

``` 71. Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions? ● Goals reports ● Acquisition reports ● Multi-Channel Funnel reports ● Ecommerce reports ```

Multi-Channel Funnel reports

``` 72. In Multi-Channel Funnel Reports, what channel would not be credited with a conversion? ● Paid and organic search ● Website referrals ● Social network ● Television commercials ```

Television commercials

73. What type of Custom report shows a static sortable table with rows of data? ● Flat Table ● Explorer ● Map Overlay ● Pivot Table

Flat Table

74. What feature is required to track customer search terms on a website? ● Enhanced Ecommerce ● Site Search ● Data Import ● Search filters

Site Search

75. What is a “metric” in Google Analytics? ● The numbers in a data set often paired with dimensions ● The dates in a date range ● A segment of data separated out in a report for comparison ● A dimension that can help analyze site performance

● The numbers in a data set often paired with dimensions

76. What criteria cannot be used to create a Custom Segment? ● Ad type ● Dimensions ● Metrics ● Sequences of user actions

Ad type

``` 77. Which default traffic source dimensions does Google Analytics report for each website visitor? ● Campaign and Ad Content ● Source and Campaign ● Source and Medium ● Campaign and Medium ```

Source and Medium

``` 78. Which user characteristic may NOT be used to change keyword bids in Google Ads? ● time of day ● location ● device ● ad preference ```

ad preference

79. When does the Analytics tracking code send a pageview hit to Google Analytics? ● Every time a user adds an item to an online shopping cart ● Every time a user clicks a video on a website ● Or Every time a user searches on a website ● Every time a user loads a webpage with embedded tracking code

Every time a user loads a webpage with embedded tracking code

80. What campaigns require manual tags on destination URLs for tracking? ● None of the above ● Google Ads campaigns ● Autotagged campaigns ● Email campaigns

Email campaigns

81. What filter would only include data from a campaign titled “Back to School” in Campaign reports? ● Custom Include filter with field “Page Title” and pattern “back to school” ● Custom Include filter with field “Campaign Name” and pattern “back to school” ● Or Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include” ● Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

Custom Include filter with field “Campaign Name” and pattern “back to school”

82. What scope applies to Custom Metrics? ● Customer ● Session ● Hit ● User

Hit

``` 83. What report compares metrics based on user acquisition date over a series of weeks? ● User Explorer ● Active Users ● Users Flow ● Cohort Analysis ```

Cohort Analysis

84. The default session timeout duration in Google Analytics is how many minutes? ● 5 ● 10 ● 30 ● 20

85. What data does Google Analytics prohibit collecting? ● Product SKU(s) ● Billing city ● Purchase amount ● Personally identifiable information

Personally identifiable information

86. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment? ● Users 25 to 34 years old who have their browser set to Spanish ● Users who engaged in a social media or email campaign ● Or Users who viewed a page on a website, then watched a video ● Users who are female and have children

Users who are female and have children

``` 87. If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count? ● 3 ● 2 ● 6 ● 1 ```

88. What is a “dimension” in Google Analytics? ● An attribute of a data set that can be organized for better analysis ● The lifetime value of a user in a given date range ● A report that offers different demographic information about your audience ● A comparison of data between two date ranges

● An attribute of a data set that can be organized for better analysis

``` 89. What feature is required to collect the number of comments users posted to a web page? ● Custom Channel Groupings ● Calculated Metric ● Custom Dimension ● Custom Metric ```

Custom Metric

``` 90. Which metric reports on how often a channel contributes to a conversion prior to last-click attribution? ● Primary conversion ● Second-to-last-click attribution ● Assisted conversion ● Secondary conversion ```

Assisted conversion

91. What is the “Bounce Rate” in Google Analytics? ● Percentage of visits when a user landed on a website and exited without any interactions ● Number of times users returned to a website in a given time period ● Percentage of total site exits ● Percentage of sessions in which a user exits from a homepage

● Percentage of visits when a user landed on a website and exited without any interactions

``` 92. What model represents the hierarchical structure of a Google Analytics account? ● Property > Account > View ● Account > Property > View ● View > Account > Property ● Account > View > Property ```

Account > Property > View

93. To increase the speed at which Google Analytics compiles reports, what action could be taken? ● Choose “Faster response” in the sampling pulldown menu ● Apply an advanced filter to the report ● Remove any filters on the view ● Choose “Greater precision” in the sampling pulldown menu

Choose “Faster response” in the sampling pulldown menu

94. Sampling is applied to reports before segmentation. ● True ● False

False

95. If a web page visitor clears the Analytics cookie from their browser, what will occur? ● Analytics will set a new browser cookie the next time a browser loads a tracked page ● Analytics will set a new unique ID the next time a browser loads a tracked page ● or Analytics will not be able to associate user behavior data with past data collected ● All of the above

All of the above

96. Which reports require the activation of Advertising Features? ● Geo reports ● Cohort Analysis reports ● Real-time reports ● Demographics and Interests reports

Demographics and Interests reports

97. When does the tracking code send an event hit to Google Analytics? ● Every time a user performs an action with pageview tracking implemented ● Or Every time a user adds an event to their calendar ● Every time a user performs an action with event tracking implemented ● Every time a user makes a reservation

Every time a user performs an action with event tracking implemented

98. What campaign parameter is not available by default in Google Analytics? ● utm_content ● utm_source ● utm_medium ● utm_adgroup

utm_adgroup

99. Sharing a Custom Report will share the report configuration and data included in the report. ● True ● False

● False

Clickminded Flashcards

(99 cards)